About Mel

About Mel | Premium Copywriter &amp; Content Strategist for Purposeful, Growing Organisations

With 7 years of experience working for Australia's #1 property website, I have a depth of knowledge in customer insights, the property industry and real estate sales. This has led to writing content and email strategies for some of Melbourne's top property management and buyer advocacy companies.

With a background in B2B and B2C tech, I have expanded my writing experience into agtech, AI, pasture management, and most recently,  the hay and fodder industry. Here are some published examples.

Here is a collection of copy assets I have written for the performing arts sector.

Here is a collection of pieces I heave written around women's health, parenting, and caregiving.

A market close to my heart, here are examples of web copy and other copy assets I have written for female entrepreneurs and business owners.

Here is a collection of copy assets and content I have written for numerous Australian ecommerce brands.

I planned the content, wrote feature articles, and oversaw the layout and editing for the Autumn 2026 edition of Focus on Fodder, a quarterly magazine distributed to hundreds of AFIA members and sponsors in the ag industry.

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About Mel

Print Editorial | Focus on Fodder