Fragrance experts and scientists explore whether certain scent notes can make you feel more confident.

The experts reveal the four best ways to get wet for your health.

The newest side effect associated with taking GLP-1s for weight loss? Hair loss. Experts explain why users are experiencing hair shedding.

Get all the details on Korean beauty retailer Olive Young's U.S. launch, plus which brands to try.

Read one writer's experience getting 111Skin's Exosome Regeneration Facial exclusive to the Ritz Carlton in the Cayman Islands.

The best new devices for skin, hair, nails and more launching in 2026.

Shop their best products before they hit it big, and most likely sell out.

K-Beauty fans, this one is for you.

Let's just say, there’s a reason the brand went viral on TikTok.

One writer shares her experience learning K-beauty makeup tips and trips from top brands in Seoul.

One beauty writer shares her experience going to a Korean skin clinic for buzzy Rejuran injections, Ultherapy, and more treatments for youthful skin.

One woman chronicles her three-week experience in Turkey, where she traveled for plastic surgery.

Suddenly, everyone is looking extra wide-eyed and awake. And upper blephs are the reason.

If you’re 40 and over, this smoothing and hydrating concealer is a game changer. One beauty writer puts the product to the test, and speaks to Sarah Creal herself to understand the formula.

The Allure team, alongside 26 judges (dermatologists, chemists, and more), decoded clinical studies, read medical literature, and liberally sprayed perfume to name the seven winners of this year's Allure Best of Beauty Breakthrough Awards. Read to learn more about each winner here.

Here's what to expect and when.

Don't sleep on K-Beauty lip tints. The makeup category is brimming with innovation — think plumping puddings, balloon tints, and more. Here's what to know.

The makers of Jeuveau claim their latest injectables Evolysse Form and Evolysse Smooth can fill wrinkles like laugh lines without the puffiness, thanks to a cool—as in, freezing cold—new technology.

Jessi Ngatikaura gets candid with "Marie Claire" about her vaginal rejuvenation surgery.

Is your pre-bed red-light therapy making you lose sleep? Experts share when to use your LED face mask for the best results.