Taking the Leap While Letting Preparation and Confidence Guide You Starting a business can be both extremely exciting and extremely intimidating. While you’ve likely spent countless hours dreaming …

When you’re building a business, it’s easy to feel like you need to have everything figured out. A perfect plan, a polished pitch, a strong social media presence, a beautifully branded website, and…

Transitioning from the founder of a company to the CEO is one of the most significant and often challenging evolutions in one’s entrepreneurial journey. As a founder, you’re accustomed to being…

With 2025 in full swing, many of us might already be struggling to keep up with New Year’s resolutions. While this is certainly a great time to plan for the year ahead, it can be overwhelming to…

For small business owners and solopreneurs, it’s easy to feel like you’re alone. Many entrepreneurs express that it’s difficult for them to find a sense of community when they’re running a business…

As artificial intelligence (AI) continues to grow, so does the fear of it. Many people see AI as something to avoid and fear rather than as a tool for business growth. When AI is appropriately used…

Lately, my passion for helping others understand what it takes to start your own business has led me to think deeply about all the hard work that entrepreneurs put into their companies daily. Starting a home-based business venture is no easy task,…

When building a business from the ground up, it can feel impossible to know where to start. There are so many details to figure out before you can even think about the big picture, which can be incredibly overwhelming. However, starting your own…

The new year always brings a sense of new beginnings. It’s a blank slate with 365 days — 366 days this year — ready to be written and played out as we wish. It’s a time to create new goals, set positive intentions, and adopt healthier habits.…

In my last two columns, I’ve addressed the importance of conducting customer discovery interviews to ensure there is a need for your product or service and discussed some useful tips for making your first sale. Now that you’ve discovered your target…

In my last column, we discussed conducting market research through customer discovery interviews. What happens once you have discovered a need for your product or service in the market? Now that you’ve identified your target audience, it’s time to…

The process of asking potential customers about the problems they encounter in a given situation is a critical first step when conducting market research and is essential for businesses in their early stages. This is done through customer discovery…

You may have heard the saying, “Curiosity killed the cat.” It is an old proverb to warn people of the dangers of unnecessary investigation. However, did you know there is an extension to the famous proverb? “Curiosity killed the cat, but satisfaction…

I have said this before, launching a small business is anything but simple. There are many challenges that entrepreneurs must overcome to get their businesses up and running — finding access to capital, building their brand awareness and creating a…

Every business owner needs a selling point — an attribute or angle that makes your product or service stand out from everything on the market. A unique value proposition is the first step to determining whether your business can withstand a…

A revenue model is a conceptual structure that outlines and explains the revenue-earning strategy of a business — essentially, how a business is making money. It answers the question ‘how much does my business need to generate?’ to ensure that…

Launching and running a business is far from an easy task. There are constant unforeseen challenges, responsibilities, and day-to-day stressors that can cause any person to burnout. Learning ways to manage copious amounts of stress is critical to…

Many factors contribute to the success of a small business — a strong business plan, having a clear target audience or niche, first-class level customer service, and much more. However, one of the most important and perhaps overlooked factors…

One of the first things I ask my clients when supporting them through their business launch is, “Who is your target audience or consumer?” As a business owner, you must think about who it is your product or service is designed for. Many times, the…

The concept of launching your own business can be nerve-wracking. What happens when you venture on the entrepreneurial journey with a partner? When two like-minded individuals share a common goal, their combined experiences can make a very successful…