Marijana Kay

A Quick-Start Guide to Google Shopping

As one of the most powerful platforms in the world, Google is an essential tool for businesses wanting to get their products and services in front of the right people. Not only is it the world’s top-ranked search engine (by a mile), but it’s also a…

Merchant Services: What Retailers Need to Know

Customers want to have the freedom and flexibility when choosing how to pay for your products. As many as 79% of them prefer contactless payments, and digital wallet payments are rapidly replacing cash. The global payment processing market size is…

Product Assortment: Strategies and Tips for a Winning Product Mix

Getting people into your store is one thing. Getting them to make a purchase? Quite a different beast. You might think that if you gave them lots of product options, they’d be more likely to buy. After all, Amazon offers thousands of versions of a…

30 Employee Recognition Ideas and Why They Matter in Retail

As a retailer, your employees are your best asset. Losing them can cost you, from the time it takes to fill their role to the costs of recruiting, onboarding, training, and lost productivity. According to Built In, the average cost to replace an…

15 B2B Ecommerce Examples and What You Can Learn From Them

Illustration by Jennifer Tapias Derch If selling to other businesses is on your roadmap, you might be at the stage where examples of B2B stores are useful. The global B2B ecommerce market is five times the size of the B2C one. It’s thriving. But if…

What Retailers Need to Know About Card-Not-Present (CNP) Transactions

Card-not-present (CNP) payments are remote payments. They’re made without swiping, inserting, or tapping the card on the payment terminal. Remote purchases grew by 23% and now account for one-third of debit transactions according to a 2021 study by…

Social Commerce Examples, Features, and Platforms to Uplevel Your Business

Illutstration by Jennifer Tapias Derch Consumers are already shopping through social media—around 30% of internet users in the US, to be precise. If you’re not already giving them an option to do so with your online store, you might be missing out.…

A Simple Guide to Inventory Audits for Retailers

Inventory audits aren’t among the most interesting parts of running a retail business, but they’re essential to its success. Look at it this way: if you thought you had $1,000, but discovered you only have $500, you’d be upset. The same applies to…

The 15 Best B2B Ecommerce Platforms For Scaling Your Business in 2022

Illustration by Jennifer Tapias Derch Should B2B ecommerce be the space you enter (or expand to) next? The market says yes. People who drive purchasing decisions for companies do their research online—on social media, on vendor websites, and search…

Phantom Inventory: Why It Happens + How to Spot, Solve, and Prevent It

Phantom inventory is a mismatch between the inventory levels shown in your system and the products you actually have in stock. When your inventory management system’s stock levels aren’t accurate, it’s hard to make the right decisions for your store.…

How to Measure Your Store’s Marketing Results (Hands-on Tips)

Marketing your store can be an intimidating experience, and understanding whether that marketing worked is often overwhelming. Did you use the right channel and strategy? Which metrics should you pay attention to? What’s really important, and what’s…

What is Safety Stock and How Much Do I Need For My Store?

Safety stock is extra inventory retailers hold to prevent stockouts in case of an issue in the supply chain or an increase in demand. Without safety stock, your customers may end up disappointed because the item they want isn’t available. With too…

Product Merchandising: How to Successfully Promote and Sell Your Products In Store

Product merchandising is a group of activities used to promote and sell products in your store. These activities range from visual merchandising and product display to special offers and pricing. The ultimate goal of product merchandising is to get…

10 Great Beauty Ecommerce Websites and What You Can Learn From Them

Beauty ecommerce is growing. Take a look at the numbers: In the United States, beauty ecommerce accounted for 7.4% of total ecommerce sales in 2020, and it’s rising at a 4.75% annual growth rate globally. For beauty brands—skin care, hair care,…

Invoices in Retail: Everything You Need to Know

An invoice is a document that itemizes and records a transaction between the seller—you—and your customer. Invoices create an agreement between you and your customer and make sure you get paid for the products you sell. Each invoice outlines the…

The Best Fashion Ecommerce Sites and What You Can Learn From Theml

Fashion ecommerce has gone through a world of challenges and changes in recent years, with consumer behavior shifts, new technologies, the power of influencers, and market fragmentation being just a few. But one thing hasn’t changed: the global…

10 Best Books Recommended By Ecommerce Leaders (+ Lessons Learned)

Illustration by Diego Blanco “Learn every day, but especially from the experiences of others. It’s cheaper,” said John C. Bogle, an investor and founder of Vanguard Group. Not just that: it can be a shortcut to an insight you’d otherwise spend a long…

How to Forecast Demand for Your Retail Store (and Why You Should)

Demand forecasting is the process of projecting future revenue and which products shoppers will buy using quantitative and qualitative data. It helps you make smart decisions about your product offering, inventory, staffing, and marketing. Without…

10 Influencers and Newsletters to Follow For Ecommerce Success

Illustration by Diego Blanco Wouldn’t it be excellent if you could see how ecommerce leaders tackle the challenges you face in your business daily? The good news is, you can. They’re on Twitter, on LinkedIn, and in inboxes sharing (almost) everything…

The Best Business Podcasts For Ecommerce Leaders

Illustration by Diego Blanco You’re here because you’re looking for how-tos and inspiration from ecommerce leaders who’ve been through it all. Ecommerce podcasts are a great way to get that, but there are hundreds you can choose from, so where do you…