Marijana Kay

You don’t want to publish random content—otherwise, you wouldn’t be here. You know that creating blog content without a strategy is like driving without a map. You know where you want to end up, but have no idea how exactly to get there. Following…

When the time to write an article comes, do you struggle with getting started? You have a solid idea, but getting it from concept to a draft is challenging. The blank page is intimidating. The possibility for your idea to take dozens of different…

If you were creating content for your company ten years ago, you only had to worry about your blog. If that’s you, you know that was relatively easy: publishing solid writing that served your audience was enough. You were able to get away with a…

If you feel like you have way too much to do in your marketing role and not enough time to do it, you’re in the right place. You’d love to get organized, but you can’t step back from your daily workload long enough to set up a process that works for…

“Let’s talk about your budget for [product].” This statement will spark wildly different reactions based on who you ask, in which circumstances, and when. If you say this to an interested prospect that called you, you’ll do great. If you throw it at…

Want consistency and quality on your blog? Feeling like you can only choose one of those? You’re not alone. Between your clients, admin work, emails, keeping up to date with your industry, and taking actual breaks, your time and energy to regularly…

Ever tried to quickly explain what your product is about, but ended up with a long-winded monologue that made little sense? Have you had a new marketing team member that struggled to translate your idea into a marketing message that resonates? In…

If you’re an ambitious marketer with even more ambitious marketing goals, some of these may be true for you: You have many ideas and not enough time to explore them all. Your marketing projects fall behind; tasks slip through the cracks. You have to…

“But how can I be sure the writer will know exactly what I had in mind?” This is one of the most common fears I hear from marketers when it comes to hiring content writers, be it in-house or freelance. If this is you, I feel you. Right now, you may…

“But where are the conversions?” As a content marketer, you probably have to answer that question quite often. Prove the value of content and all the efforts that went into it for your business. You also know that the value of content goes way deeper…

If you want to to create content that aligns with your marketing and business goals and delivers results, you know it takes time. From blog posts and social media campaigns to content upgrades and email newsletters—you know your ideal reader can tell…

Setting goals for your marketing team is one of the most powerful actions you can take. After all, one study after another has shown that goal setting is linked to higher achievement. But setting goals isn’t enough—all of us who’ve missed them at…

As a content marketer, writer, editor—any creative role, really—you want to be spending your time and energy being creative. You probably don’t want to spend time (at least not more than you absolutely must) in admin work, endless reports, WordPress,…

If you’re creating content regularly, it means you’re doing the same tasks many times over. Do some of them tend to slip through the cracks? Do you jump between them and spend way too much time doing them? This is exactly the place I found myself in,…

As marketers, we have a lot on our plates at all times. Our teams don’t just execute campaigns; they fuel successful launches and grow customer loyalty. And that’s what makes it challenging. There’s always so much to do. So many concurrent projects…

Content Marketing While digital marketing roles can be wildly different in their day-to-day work (I write thousands of words each week while you may be building mountains of links or running ads with thousands of dollars behind them), they all have…

I write about 200,000 words for my client every year. (Yes, I counted.) Over time, I went from focusing on B2B brands across many industries to zooming in on SaaS companies whose products are made for marketers within B2B companies. The process of…

When you’re running a content marketing operation, Google Analytics can be a tough cookie. On one hand, there is a mountain of metrics, segments, dimension, and many other details to keep track of and attribute value to. On another, it’s really easy…

“We’re doing content marketing to rank in search and attract more leads.” How many times have you heard someone say this, or even thought that to yourself? While no one can deny the advantages content marketing brings, the statement above is driven…

When businesses decide to give content curation a shot, they usually take one of the two paths: they jump in head-first with no strategy at all, or they overthink they strategy and rarely do anything. You can see the first scenario quite often, and…