Louis Horkan / Tampa, Fl. / lhorkan@gmail.com
QUALIFICATIONS
Owner/partner in a marketing and copywriting company created in 2000. Firm has served hundreds of clients spanning financial services, hi-tech, medical/healthcare, consumer product, manufacturing, business services, IT and other industries. Heavy emphasis on retirement and Social Security, trading, investing, fintech, banking, insurance and financial markets.
Responsible for the development and delivery of two print magazines and numerous Web-based properties (newsletters and research services) targeted for distribution to investment advisors, traders, individual investors and general consumers.
Senior manager in financial and publishing environments. Responsibilities involved all areas of strategic business management, including regulatory and compliance oversight and adherence, magazine and Web property development, budgeting, staffing, establishment of guidelines and procedures, editorial direction and supervision, departmental modeling, marketing and business development.
WORK HISTORY/RESPONSIBILITIES
Partner, 3MickP (2000 - Present)
. A marketing, copywriting and content service focused on providing digital content to companies ranging from start-up to Fortune 500. Chief roles include AI Consultant (Content), marketer, senior copywriter, senior financial writer and editor. I have authored and collaborated on thousands of articles and content assets since 2000.
· Areas of specialization include marketing consultations, AI plan development and editing, startup consulting, marketing campaigns, and all aspects of digital marketing. Work includes content creation ranging from press releases, case studies, white papers, newsletters, assorted web copy/content, feature articles (magazines and newspapers), marketing collateral, blog postings, video scripts, eBooks, research papers/reports, and more.
Editor in Chief, Wiesner Publishing LLC (2002 - 2007)
· Developed and launched Variable Product Specialist and Boomer Market Advisor magazines. Both publications were monthly financial trade magazines distributed nationwide and targeted at financial planners and registered investment advisors who met AUM minimum requirements. VPS was folded into BMA in 2005. BMA had a nationwide readership of approximately 40,000 direct-request subscribers. BMA attained profitability in mid-2003 and achieved consistent growth in ad revenues and net profits from that point forward.
· Creation and ongoing management of the editorial and graphic art staff for the publications. Supervised day-to-day activities of each publication’s staff (approximately 24 individuals each), budgets, editorial processes and monthly delivery of the publications.
· Additional duties included frequent seminar and trade show presentations and participation, writing monthly feature articles and editorial letters, conducting monthly Q&A interviews with top investment producers nationwide, and the overall editorial oversight and sign-off of each monthly magazine.
Editorial Director, Sunset Investment Group (1998 - 2002)
· Responsible for assisting in the day-to-day operations of a network of Web-based financial newsletters. This network included OptionInvestor.com, SplitTrader.com, NetBulls.com, StockBottom.com, IndexSkyBox.com, ArmsInsider.com (Dick Arms, developer of the TRIN/Trading Index), and several other newsletters and services. OptionInvestor and SplitTrader both received prestigious honors for their work, including Forbes "Best of the Web" and Online Investor's "Best Research Site."
· Responsible for assisting and leading in the design, implementation and launch phases of a number of the newsletters and services within the SIG network.
· Responsible for personnel management for an editorial staff consisting of numerous internal and external employees and freelance contractors. This included all aspects of managing, supervising and oversight of the editors, writers and associated support personnel for each newsletter and service.
· Launch and chief editor for SplitTrader. Led the design and launch of the service in October of 1999. SplitTrader attracted a worldwide readership of over 100,000 during that period.
· Part of the SIG Executive Management Team, reporting to the president and vice president directly.
· Talked and presented at various conferences on behalf of SIG. In addition, appeared on numerous radio broadcasts, was interviewed many times by various print publications regarding trading and/or market conditions, and appeared on Bloomberg Television and CNBC as a strategy expert. Also, responsible for creating my own daily commentary and/or various forms of market related content, which in turn were published on a regular basis across the SIG network.
· Responsible for designing, implementing and instructing trading and analysis classes for the editorial staff; focused on enhancing staff knowledge and the quality of content for the various newsletters and services.
Prior to working in marketing and content, I worked for more than a decade in the trading markets as a junior and senior trader for several financial service firms.
EDUCATION
Regis University: BS Business Administration w/ Marketing Emphasis
SAMPLE PAST CLIENT WORK
Oak Harvest Financial Group (Financial Advisory Group – Investopedia Top 100 Financial Advisors in U.S. and Fastest Growing Finance Advisor in Texas)
Freelance member of digital marketing team (since 2022) – senior/chief writer. Responsible for weekly retirement blogs (100+), weekly video scripts, Forbes Council articles, drip emails, PRs, media relations campaigns, ad hoc content projects, and more
https://oakharvestfg.com/ / blogs: https://oakharvestfg.com/blog/)
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Xignite/QUODD (Fintech data provider)
Freelance member of digital marketing team – senior writer. Case studies (45), PRs and outreach/media pitching campaigns, bios, web copy, articles, white papers, video scripts, et. cetera
http://www.xignite.com/
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InspereX (formerly Incapital) - fixed income and market-linked products origination, underwriting, distribution, and education across their Cap Markets platform.
Freelance member of digital marketing team – contributing writer. Info kits, product sheets, PRs, video scripts, web copy, ad copy, sales materials, and more
https://www.insperex.com/
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Invest.Inc (Fintech startup market data and investor services)
Freelance member of digital marketing team – contributing copywriter. Web copy, research, reports, PR, and more
https://invest.inc/
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Tyler Technologies (Fintech payment solutions provider)
Freelance member of digital marketing team – senior copywriter. Web copy, White Paper/How-To Guide, bios and blog post used for marketing and sales efforts, and more
https://www.tylertech.com/
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Numerated (Fintech banking products platform)
Freelance member of marketing and media relations team – contributing copywriter. PRs, web copy, media campaigns, collateral and additional content
https://www.numerated.com/
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Verity Asset Management (National financial advisory firm)
Freelance copywriter and contributor. Press releases, bios, marketing content, ghostwritten articles for magazine publications, a platform guidebook for a new service offered by the company, media pitching, and more
https://www.verityinvest.com/
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Eaton Vance (Investment management firm)
Freelance copywriter. White papers and case studies
https://www.eatonvance.com/
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Spencer Trask (Venture capital firm)
Freelance ghostwriting. Bylined and ghostwritten articles and other publication materials
examples at http://nypost.com/tag/spencer-trask/
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PBAcheck.com (Legal services provider)
Freelance member of digital marketing team – senior copywriter. Media relation and pitch campaigns, content strategy, brand book, web copy, case studies, blog posts and articles
https://www.pbacheck.com
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Chargeback Hero (Fintech chargeback protection service)
Freelance senior copywriter. Web copy, PRs and outreach/media pitching, How-To guide, blog posts, emails, marketing assets for trade shows, and other content
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Site Guide/Expert for the About.com (Day Trading Web Page and Newsletter)
Developed the day trading website and created daily trading articles and newsletters for short-term equity and commodity traders in the U.S. and globally. Instituted SEO and monitored site analytics daily. Grew the site traffic from zero to six figures within first year.
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Hundreds more…