Lexie Mamo

What began as a cozy nook on the corner of the internet, #BookTok has quickly transformed into a global phenomenon, accumulating 370 billion views, with over 52 million creations

With one billion people around the world coming to TikTok every month to be entertained, it's more important than ever for publishers to prioritize posting cadence

The recent success of Sony Pictures’ “Venom: The Last Dance” has proven studios that treat TikTok as a core marketing channel can drive audience interaction and brand equity