Everyone thinks they can do social media marketing. It’s a common pitfall of working in visible channels that the public can access. This misalignment often sets off ticking time bombs between social media experts and clients. Carefully disarming…

Smokey the Bear in the style of Dali I see a lot of unusual things on social, but nothing quite like a century-old government body going viral on Instagram. The National Park Service, which turns 107 this year, is snatching up over half a million…

Creating content for different social media platforms is like serving pizza to the world’s pickiest diners. Twitter only wants thin crust. LinkedIn demands deep-dish supreme. Instagram gets mad if the pepperonis are touching. One slice won’t serve…

Feeling stuck on how to write an Instagram bio? It happens to the best of us. After all, those 150 characters can make or break the growth of your audience! It’s the first thing people notice when they go to your profile. It’s also where you…

With the launch of Instagram Creator accounts and their subsequent folding into the category of Instagram Professional Accounts, you may be wondering if this profile type is the right fit for you. After all, Instagram’s efforts to cater to…

Do you feel like your Instagram captions lack a little something these days? 🤔 Wish there was a way to quickly grab your reader’s attention OR help them skim your caption copy for the main points? Great news – there is, and the secret is a quick…

6 Ways Artists Can Use Instagram to Build a Following Our world isn’t just technology-driven at this point. Right now, we are living in a visual world where artists need to focus on attracting their audience by using the most popular channels for…