Kristen Dahlin

Does your business have a lot of personalities, and maybe not in the best way? This is probably territory that is familiar to all of us. If pressed, anyone

So, you want to start your own printing business. You dream of designing quality products and apparel from your own shop and adopting the entrepreneur

Your estimate is buttoned up, the pitch went off without a hitch, the contract is signed…and now you’re in for the song and dance of chasing payment for the next few weeks. Sound familiar? As a home improvement contractor, coordinating payment for…

As an SEO pro and spreadsheet junkie, optimizing meta descriptions is my jam. Tasked recently with improving these digital crops, I faced a tedious chore—much like weeding an unruly garden. In a eureka moment, I outsourced this task to ChatGPT. My…

My latest project was positioning an AI tool for various uses. I was ready to soar high, coming up with innovative ways to use this tech. Just like a fearless pilot mapping out an audacious flight path, I went full throttle, brainstorming at warp…

Everyone thinks they can do social media marketing. It’s a common pitfall of working in visible channels that the public can access. This misalignment often sets off ticking time bombs between social media experts and clients. Carefully disarming…

Expertise creates a paradox. We work hard to become masters in our fields, but the more skill we have, the less relatable we are. People perceive experts as superior and just plain like them less. Copping to a blunder immediately dispels this. That’s…

Writer’s block is your creativity engine stalling out, and it usually happens on a deadline. To get out of the jam, you need to shift your brain from neutral to drive. Intermediate impossibles are the jumper cables you need to do it. Get back into…

Smokey the Bear in the style of Dali I see a lot of unusual things on social, but nothing quite like a century-old government body going viral on Instagram. The National Park Service, which turns 107 this year, is snatching up over half a million…

The characters in every TV show have different worldviews. How problems and conflicts are solved depends on the multiple personalities at play, something we writers can’t exactly bring to the table in our solo shows. If your writing is starting to…

Leveraging personalization insights with your data tracking strategy is a supercharged way to continuously improve your user product. Beyond tracking standard analytics, you can cherry-pick key user characteristics to create a personalization plan…

Creating content for different social media platforms is like serving pizza to the world’s pickiest diners. Twitter only wants thin crust. LinkedIn demands deep-dish supreme. Instagram gets mad if the pepperonis are touching. One slice won’t serve…

Customer case studies are great for conversion, snapshotting the before-and-after of a client’s experience with a product. Since the goal is to inspire other people to buy the product or service, reinforcing the reasons to believe for the audience is…

The Hey Rebekah team is baffling their readers with a new trend: skipping the introduction to their articles and diving straight into solutions. The idea of bombarding readers with answers from the very first sentence came from ChatGPT, according to…

Nothing inspires as many strong feelings in a copywriter as copy length. Both sides of the table argue for or against snackable missives and plated-sized prose. But “Which is better?” isn’t the question to ask. Instead, ask whether every word served…

LSI keywords don’t catch much spotlight. If SEO content was reality TV, LSI would be billed as the “friend of” main and secondary keywords. You might pepper them in the background or occasionally mention them without thinking too much about it.…

After Google’s latest review update, industries across the web are being dinged for generic review content that doesn’t demonstrate first-hand experience. A strictly SEO-focused approach won’t pan out -- the best content for a topic will be written…

Adding wit and humor to your writing to make it relatable is sometimes easier said than done. If your copy is bone-dry and crumbling before your eyes, try rehydrating it with ChatGPT. Although ChatGPT sucks at being funny by itself, I recently…

Breaking the fourth wall in advertising grabs your attention. Remember when Megan Rapinoe and The Process told us they were paid a lot of money to sell Hulu having live sports? That campaign showed us what the fourth wall separating us from the…

Maintaining strong on-page SEO is similar to completing every side quest in an open-world RPG. Sure, it seems like a good idea until you're 20 hours in, fueled by caffeine and regret. As the resident expert and spreadsheet fanatic, I organized what I…