Kierra Benson

The expansion of global markets has not only affected the movement of consumer goods but how businesses function & reach out to collaborators and employees. Global marketing is essential for modern businesses. In an era where businesses (both large…

Share: Array Tags : Place of Work As the concept of working from home becomes more normalized, figuring out when and how to prioritize responsibilities at home and at work has a lot of people experiencing feelings of being overwhelmed and stretched…

The success of a crowdfunding campaign isn’t just reliant upon how much money was raised within a certain time period. It also matters how many investors a startup company can attract to pool financial resources for the company. Creating a…

As an up-and-coming business, one of the main factors that determine the success of a startup is how much financial support it has in the beginning. Crowdfunding is the foundation of many startup companies. There are different types of ways that…

The rise in the number of SaaS startups and venture capitalists’ interests in B2B tech companies has led to a growing curiosity about crowdfunding. It has even given a fillip to websites like Kickstarter, which helps even laypersons to get funding…

While in the everyday workspace, it is hard for employees to envision a future where they may have retired. The inflated cost of living and wages that do not align with it, makes it difficult to imagine what saving for the retired life should be or…

When attempting to reach out to a diverse audience, it is the goal of a business is to come across as being knowledgeable and having empathy. Everyone knows that businesses are always trying to sell something, so it is imperative that the outreach…

The topic of digital currency has been a hot-button issue for the last several years. With the rise of e-commerce from online shopping and selling, the creation of e-currency, or, as it is better known as cryptocurrency, was inevitable. Well-known…

When working from home or in the office, employees interact with certain checkpoints to verify their attendance and if they are authorized to have access within a space. Think about the steps you have to take when you physically enter a workplace…

To put it simply, endpoint security protects the commonly used digital devices mentioned above (smartphones, laptops, and desktop computers) from weaknesses from within the software that could lead to hackers, viruses, and malware entering into a…

In the modern era of digital media, it is commonly assumed that the only marker for a successful marketing campaign is to go viral. Lush’s “Spy Cop” in the United Kingdom and the ALS Ice Bucket Challenge in America caught the attention of millions of…

When a business utilizes its digital platform, usually through its main website, to communicate back and forth with and to build a reliable connection with consumers via good customer service, that organization is conducting conversational marketing…

The first thing one might associate with the word cause is “effect.” Another term linked to the word cause is “action.” There are plenty of societal issues that have an impact on the world around us. Poverty, racism, sexism, war, addiction, global…

When inquiring about a loan or where to go to borrow money, banking institutions seem to be the obvious place to go to complete such a task. For those who do not keep up with the business-to-business industry or do not own and operate a business, it…

When trying to gauge the level of employee satisfaction of a company’s work base, it is imperative to utilize a series of analytic tools to collect numerical based data. Asking the employees directly through opinion forums and behavioral studies have…

Monetary deposits and withdrawals, having a checking and savings account, and taking out loans are some of the things that people associate with conducting business with a financial institution, such as a bank. However, it might not be well-known…

No matter the size, it is well-known that there are commonly two types of businesses in the financial world. The ones that provide products and services to the common consumer fall under the retail category, while the ones that provide products and…

With the increased use of online banking through both legacy and non-traditional banks, it was only a matter of time before the monetary exchange process followed suit. Think about the last time there was more than $20 in physical cash inside of your…

Dealing with employees is not only about ensuring that they are productive in a way that is beneficial for the company and their customers. More and more organizations, especially in these uncertain times, are realizing that their employees are the…

When having a leadership or management role over employees, it can be a challenge figuring out how to be an authoritative figure amongst people with different personalities and work styles. Not only must leaders give instructions and enforce rules to…