In your next job interview you might be asked about your “soft skills,” but what are they exactly? Some soft skills include being organized, having a good work ethic, and compassion, and employers are increasingly screening for them as part of job qualifications.

“We’ve had to adapt by staying current with codes, products, and customer expectations, while maintaining the craftsmanship and service that built our reputation,” says Hector Murva of Vine Electric.

California Caviar Company’s CEO wants people to know caviar isn’t just a luxury food, and that she supports transparency in regulations.

CEO Spotlight: Canine Companions CEO and Healdsburg native Paige Mazzoni discusses the joys and challenges for the nonprofit that’s celebrating its 50th year.

This CEO of the first Vietnamese-owned winery in Napa aims to make wine more accessible by introducing diverse pairings and affordable options.

California's tourism strategy is shifting focus toward domestic travelers due to declining international visitation and economic uncertainties. Visit California plans to allocate 91% of its media budget to attract U.S. tourists, emphasizing nearby destinations for spontaneous trips.

“(Cybersecurity is) often treated like insurance — something people care about only after an incident,” says the CEO of Operant Networks in Sonoma County.

Tourism agencies in Solano, Sonoma, Napa and Marin counties are promoting outdoor experiences to attract visitors as it becomes an increasingly vital part of the region’s economy.

Four months into his new job at the head of the tourism agency for Solano County’s largest city, Kirk Smith is intent on showcasing Vallejo’s attractions beyond the amusement park, including its waterfront and historical sites.

Travelers want a sense of connection to their destination and the community, says the CEO of Palisades Hospitality Group, owner of The Elene planned for Napa Valley and of El Dorado Hotel & Kitchen on the Sonoma Plaza.

The fast food industry is increasingly using artificial intelligence for order-taking at drive-throughs. Chains such as Panda Express in Sonoma County use it, and Domino’s uses AI for voice ordering at its Napa location.

Red Rose Catering CEO Nancy Rogers has reinvigorated the North Bay Black Chamber of Commerce, with a membership of 80 and growing. Rogers is working toward creating a business resource hub for chamber members.

Rising prices and changing consumer preferences are influencing the market, but despite reports of declining draft beer sales in parts of the U.S., many breweries in Sonoma, Solano and Napa counties say they’re seeing growth.

Tony Piombo, CEO of Forno Piombo, emphasizes the importance of quality in crafting pizza ovens using individually cut fire bricks for construction.

The veterinary care market has seen significant growth, both in costs and the number of care providers.

The program is being expanded in 2025.

Travis Credit Union honored former mayor Len Augustine with the Community Impact Award for his decades of community service and support for veterans.

“I draw from those coaching experiences to motivate my colleagues and our teams, learning what’s important to them and working toward those goals together,” says Tim Myers, CEO of Bank of Marin.

Community banks embrace new payment technologies such as Zelle, and instant payment technology, as old-fashioned check writing falls by the wayside.

Not just a reward for the year’s effort, year-end bonuses or other perks can also be a way to get employees to stay with a company.