Kate Starr

Actionable takeaways from the content marketing conference I attended this week.

I'm off to a conference, and it's not just the talks I'm excited about.

A quick editing exercise for your next draft: cut what's getting in the way.

A little life update and a practical guide to choosing AI prompts.

Interesting ways marketers are keeping hundreds of articles up to date, plus some new articles about AI optimization I've been working on!

I posted my first sponsored UGC, then went down a Reddit rabbit hole about how SaaS teams keep hundreds of pages accurate.

Here’s what you should actually focus on + the popular AEO tactics Google says you can skip.

A little preview of what I’m working on next + a free way to check your AI visibility.

Why ChatGPT recommended me and how you can do the same to get AI send you clients.

The exact order to build a content plan from audits, ICP research, AI workflows, and everything in between — steal the whole thing.

This is what you should focus on now, instead of traditional keywords.

3 workflows that save way more time than asking AI to write the article for you.

How my name ended up in Google's AI Overview for "martech writer," and what actually led me there.

The exact questions I ask before I hand a draft to a client.

So what are the other 5? Here's how I actually write an article, start to finish.

A year-old mistake almost took down my entire business (and who fixed it).

The AI usage mistake I see every single day and what to do instead.

So I finally put them in one place and the AI-Ready Content Playbook is ready!

So I finally rebuilt it and sharing the exact workflow I used.

How I used Claude Code to analyze 70+ posts and finally understand what's been hurting my reach.