Kate Luther

This is an excerpt of a newsletter intro I created for a financial advisor that focuses on federal employees. This work was done through an agency.

This is a blog post I wrote for a fiduciary firm. The provider specialized in services related to estate planning, so we built a series of posts to help educate potential clients on the benefits of having a licensed fiduciary on call.

This is an excerpt of a buy rec written for one of TMF's investing services. Notes/concepts were provided by the analyst team; content and research is mine.

This is an excerpt of a blog post I ghost wrote for a third-party client on the topic of subrogation. The main purpose of the post was to rank organically for “subrogation” and related terms.

I wrote this article for TMF's Backstage service. This was part of an ongoing evergreen initiative to provide additional insights to members. All copy and supporting research is mine. Links have been removed.

This sell rec was written as part of a larger article for a TMF service, and was based on input (bullets/notes) from investing team analysts. This is a good example of turning notes and complex info into actionable content.

This is an excerpt from a stock recommendation written for a TMF premium service. This is a good example of taking bullet points and/or concepts and turning it into comprehensive copy.

This is the cover letter for a fintech report sent to subscribers of TMF's Extreme Opportunities. We did separate reports for each service on the platform. The reports were created by analysts; I wrote the cover letters and the intros.

This is the intro (excerpt) for a YouTube script to promote a podcast instructional service.

This is a script for a radio ad to promote an online investing service.

These excerpts are from a fertility book I ghostwrote for an attorney specializing in family law. The goal of the book was to serve as a lead generation tool, helping hopeful parents learn more about fertility challenges and potential solutions.

This is copy I wrote for a new luxury apartment community in Texas, through an agency.

This was a recap email after a large event. We sent to both paying and free subscribers to act as a nurture piece, but also entice free users to join by reminding them of the added value.

This is part of a weekly email newsletter sent to paying subscribers of an investing service. The idea was to offer encouragement, recap current economic challenges, and reinforce the important of mindset.

This is a product-focused article created for Reveler, a UK-based beauty newsletter.

This email was part of a series written for a self-improvement company that offered spiritual and new age digital products.

This is a product-focused articles created for an online beauty and cosmetic newsletter.

This is an article I wrote for an online beauty newsletter (Revelere) about the importance of nighttime skincare routines. The article features both informative (read more) links to reputable sources and specific products using coded affiliate links.

This is an abandon cart email created for an investing service, sent when a user visits the checkout page but doesn’t buy. The goal was to remind the user of all the benefits and entice them to join, written in the the voice of the leadership team.

One of my goals as the new Communications Officer was to start building a social presence for this NP. These are samples of some of the first posts we did on Facebook. We increased our following by 46% in the first year.