Billionaire McCourt Bets $300 Million on Horse Jumping ShakeupBillionaire Frank McCourt believes professional horse show jumping has been commercially undervalued for decades. Now he’s committing $300 million to prove it. Aug 08 26August 08, 2026Article at Bloomberg
Business of Sports Newsletter: Big Spending Dodgers Cloud MLB’s ParityThe Los Angeles Dodgers are being blamed for ruining baseball, but the league has so much parity right now. Aug 05 26August 05, 2026Article at Bloomberg
Amanda Staveley on Returning to Football OwnershipOn the latest episode of Leaders with Francine Lacqua , the dealmaker reveals the philosophy behind her storied career — and her next moves. Aug 03 26August 03, 2026Article at Bloomberg
Bloomberg Business of Sports: Billy HoganJoin host Vanessa Perdomo-Maglione and special guest host, Business of Sports reporter Kaitlyn Pohly for an interview with the CEO of Liverpool FC and Fenway Sports Group International, Billy Hogan. Liverpool is currently on an international Jul 28 26July 28, 2026Podcast at Bloomberg
LeBron James Joins Philadelphia 76ers for Record 24th NBA SeasonLeBron James is signing with the Philadelphia 76ers for his 24th NBA season, ending an eight-year run with the Los Angeles Lakers and extending a historic career for the league’s all-time leading scorer. Jul 24 26July 24, 2026Article at Bloomberg
Business of Sports Newsletter: NHL Modernizes to Capture TikTok CrowdFor decades, the NHL has struggled to break into the American sports mainstream. Jul 23 26July 23, 2026Article at Bloomberg
The NHL Wants to Make Hockey's Pop Culture Moment LastThe league and its players union are pushing to take advantage of the boost in interest from popular hockey-themed shows such as “Heated Rivalry” and big Olympics ratings. Jul 22 26July 22, 2026Article at Bloomberg
Clash of Titans to Cap World Cup Hailed as NYC Economic SuccessLionel Messi’s Argentina will face off against European champions Spain in the World Cup final in New Jersey on Sunday, a match that wraps up a tournament that shattered attendance records and has been hailed as a major economic victory for the Jul 19 26July 19, 2026Article at Bloomberg
The World Cup Has New Yorkers Embracing SoccerKevin Bora Kemeç bought soccer turfs more than a year ago, but the shoes had been gathering dust in the 25-year-old Brooklyn resident’s apartment because he got too busy with his work as a software engineer. Jul 17 26July 17, 2026Article at Bloomberg
British Underdog Arthur Fery Falls in Wimbledon SemifinalsThe British “Fery-tale” has come to an end. Jul 10 26July 10, 2026Article at Bloomberg
Brunson’s NBA Finals Jersey Sells for $1 Million at Sotheby’sThe jersey that New York Knicks star Jalen Brunson wore in Game 1 of the NBA Finals sold for a little more than $1 million in a Sotheby’s auction. Jul 09 26July 09, 2026Article at Bloomberg
Apex Invests $21 Million in Canada Northern Super League Women’s SoccerInvestment firm Apex’s latest bet on emerging sports is women’s soccer in Canada. Jul 07 26July 07, 2026Article at Bloomberg
Balogun to Start for US Amid Backlash After FIFA Suspends BanFolarin Balogun will be in the starting lineup for the US in its World Cup clash with Belgium after FIFA reversed course by suspending his one-game ban, sparking a backlash. Jul 06 26July 06, 2026Article at Bloomberg
Two More Former NBA Players Charged in US Sports Betting ProbeFormer NBA players Malik Beasley and Edward Davis as well as sports agent Paolo Zamorano and three others were charged by federal prosecutors in an expanding illegal sports-betting probe. Jun 29 26June 29, 2026Article at Bloomberg
Nike Reclaims Top of NBA Draft With Dybantsa Picked by WizardsAJ Dybantsa delivered a message to the Washington Wizards before the team drafted him: “I can put butts in seats, and I’m entertaining.” Jun 24 26June 24, 2026Article at Bloomberg
KKR-Owned Arctos Backs $288 Million Tennessee Stadium DistrictArctos Partners, the private equity firm with stakes in more than 20 pro-sports franchises, has partnered with RVX Ventures, a real estate development platform and Magellan Development Group to build mixed-use entertainment districts adjacent to Jun 23 26June 23, 2026Article at Bloomberg
World Cup Snubs of Palmer, Luna Show Perils of Sports MarketingWhen Nike Inc. unveiled a six-minute ad for the World Cup, attention focused on a cast that included football stars Cristiano Ronaldo and Kylian Mbappé alongside the likes of Kim Kardashian. Jun 18 26June 18, 2026Article at Bloomberg
NY Knicks Fans Pay $950 to Hold Spots at Free ParadeFor 53 years, New York Knicks fans patiently waited. Now, they’re paying someone else to do it. Jun 17 26June 17, 2026Article at Bloomberg
Knicks Fans Spending Thousands on Tickets Can’t Buy Hometown WinThe tickets were priced as high as six figures, but money is no guarantee of happiness. Jun 08 26June 08, 2026Article at Bloomberg