Case Studies

Case Studies: Audience Development

Case studies demonstrating successful audience development via SEO, newsletters, social media, and more.

I've launched, overhauled, and contributed to newsletters for publications and brands ranging from legacy news to niche B2Bs.

I have extensive experience organizing, moderating, and appearing in webinar events and panels, including over 100 for Devex focused on career development topics.

I've written several long-form feature articles for The New York Times and elsewhere, with a particular focus on travel, business, sports, and issues affecting workforces.

I've covered daily sports news and live events, reported on breaking stories in the travel sector, tracked the U.S. foreign aid crisis, and more.

How I've translated data sets into compelling articles, reports, and digestible visuals.

I've delivered extensive advice-driven and educational content and service journalism, from travel and fantasy football tips to career development guidance.

Data-driven and thoroughly researched long-form content I've written, edited and, in most cases, designed.

Multimedia content that I played a leading role in creating, including several documentary-style videos I shot, edited, and produced for the New York Times.

Interviews and other editorial content amplifying leading figures and brands in their fields.

I’ve led content creation and audience growth initiatives for a range of purpose-led platforms and innovative newsrooms, connecting editorial vision with measurable impact.  

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Case Studies