Julian Foulds

Best Shopify e-Commerce About Us Page Template Examples That Increase Conversion Rate

Online shoppers experience a lot of friction and that friction prevents the customer from buying from your site, as well as decreases your Shopify conversion rate. The biggest friction is the fear of being deceived, such as paying money but not…

Best Shopify Landing Page Checklist for Increasing Conversion

Table of Contents What is a Landing Page?What is the Purpose of a Landing Page?What is its Function?Using the PageFly App with Pre-designed Page Template PacksBFCM Fashion - ProductBFCM SaleBFCM CollectionBFCM HomeBFCM UpcomingShopify Landing Page…

Shopify Pages - Everything You Need to Know in 2021

Shopify has solidified itself as the top ecommerce platform on the planet. This is largely due to its philosophy of keeping Shopify pages simple and effective, while supporting new merchants through extensive resources and opportunities to expand…

The Shopify Ecosystem: Awesome Shopify Partner Blogs to Gain Knowledge on all Things Shopify

Shopify would not have become the ubiquitous ecommerce platform it is today without the diverse and rich ecosystem of Shopify affiliates and partners constantly pushing the envelope on its capabilities. Merchants have an array of developers,…

Google Privacy Sandbox: How Chrome’s ongoing updates will transform online advertising for businesses and users

Data privacy is one of the largest issues facing internet users today. And knowing how and where it’s collected and distributed isn’t always guaranteed. In a move to make handling browsing data more secure and transparent, Google is changing how its…

COVID is bringing lasting improvements to the delivery experience—here’s how

The pandemic accelerated innovation by leaps and bounds—and the delivery experience has been a big part of what’s changed. Shipment volumes increased a staggering 30 to 40 percent in some regions, while distributors, delivery drivers and everyone in…

These global marketing trends will make your business stand out in 2021 and beyond

Global marketing has evolved faster than ever thanks to events over the past year. The trends we see today are shaping how conscientious consumers interact with—and choose to buy from—brands that are willing to take a more thoughtful approach to…

The rise of “snackable” videos: Why production value isn’t the most important factor for video marketing

What’s the first thing people do when they’re waiting in line for coffee? Pull up a feature-length Netflix documentary on their smartphone? Not likely. It’s a safe bet instead that they’ll open their preferred social apps for some quick, stress-free…

How augmented reality technology is shaping the future of retail, banking and hospitality

Innovations in augmented reality (AR) technology are blurring the lines between physical and digital realities. Through smartphones and other digital devices, consumers can wear products virtually, receive financial advice or even see how meals will…

Cybersecurity for small businesses: How to stay protected in a digital-first world

Do you leave the doors of your business unlocked when you close for the evening? Of course not. But what about your digital doors? Rapid digitization during the pandemic has been a good thing for small businesses looking to diversify and add more…

From baby boomers to Gen Z: generational marketing insights

to win with every consumer generation It was already tough for businesses juggling multiple consumer generations before the pandemic, and now that buyer behavior is changing so radically, it can really feel like there are too many balls in the air.…

"Digital window shopping" and how businesses can reduce increased cart abandonment

The pandemic has given rise to a new pastime among online consumers: digital window shopping. They’re spending hours browsing e-commerce stores, adding items to their carts, then ... leaving. Shopping cart abandonment isn’t a new issue. Almost 70…

COVID-19’s silver lining for businesses?

What’s been called the “new normal” isn’t actually that new. Almost 700 years ago, the European population, overwhelmed by a devastating pandemic, experienced mandatory quarantine and social distancing for the first time. Despite the bubonic plague’s…

Working from home makes consumers commit to local businesses

We hear a lot about how the work-from-home trend is helping e-commerce grow, but there’s another side to the story, where, perhaps counterintuitively, local brick-and-mortar businesses are receiving greater support. Lockdowns led to increased demand…

Gen Z in the workplace: How businesses can prepare for recruiting a new generation

Generation Z will soon pass all previous generations in terms of size. True digital natives, Gen Z is fiercely values-driven and comes with a whole new range of career expectations. This makes Gen Z in the workplace an interesting challenge—and…

To win the hearts of young consumers, businesses need to put frontline workers first

The pandemic has hit frontline workers hard—and younger consumers are willing to put their money where their mouth is for brands that support those workers. Young consumers—most notably Gen Z—are vocal when it comes to issues they care about. Two…

The "real-time" revolution and what it means for businesses

Digital consumers want to know where their purchases are from the moment they click “buy” to when they magically appear on their doorstep—with almost 70 percent thinking that real-time tracking is a must-have. But real-time tech goes beyond shipping,…

Are subscription services the future of digital retail?

Fashion, books, groceries, cosmetics—the list goes on. Subscription services appear to be an impetus for growth and stability during the pandemic, with around 23 percent of subscription-based businesses reporting increased subscribers and more than…

Rationalization: Making sense of banking in the COVID-19 digital era

Thanks to the pandemic, just about everything we would normally leave our homes to do now gets done from our phone or computer. We’ve had to lower our collective expectations of what “normal” or “acceptable” human interaction means. And as the…

Biometric technology means big things for retail and hospitality

Imagine this: It’s holiday shopping season, 2027. You hop in your car and say “start” and cheer as the car, recognizing your voice, springs to life. You arrive at the mall, and the store’s camera software is already familiar with your face as you…