Exciting news: Tenetic is partnering with Comscore, Inc.!Exciting news: Tenetic is partnering with Comscore, Inc.! Up until now, TV buyers and sellers have had to rely on slow, fragmented data that was already months behind. That changes today. With Comscore’s accredited TV viewership data and Tenetic’s Sep 18 25September 18, 2025Post at linkedin
Our new research with CivicScience just revealed something that should make every CMO pause: TV advertising is 2x as effective as streaming platforms at making people feel connected to their local communities.Our new research with CivicScience just revealed something that should make every CMO pause: TV advertising is 2x as effective as streaming platforms at making people feel connected to their local communities. Yet I keep hearing that “TV is dead” Sep 15 25September 15, 2025Post at linkedin
When I talk to marketers about performance metrics, the conversation usually sticks to the obvious stuff:When I talk to marketers about performance metrics, the conversation usually sticks to the obvious stuff: - Foot traffic. - Online conversions. - Sales. While these numbers are important, they don’t tell the full story. Especially when the Sep 10 25September 10, 2025Post at linkedin
