Customer value propositions for Back-Roads and Topdeck, created as part of wider brand repositioning work. I wrote long- and short-form copy for each brand, adapting my writing to two very different audiences and established tones of voice.
Customer value propositions for Back-Roads and Topdeck, created as part of wider brand repositioning work. I wrote long- and short-form copy for each brand, adapting my writing to two very different audiences and established tones of voice.
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