Before-and-after examples showing how I edit food content for clarity, tone and house style, including localisation of copy for a US audience.

Before-and-after examples showing how I edit food content for clarity, accuracy, structure and flow, while preserving the writer’s voice and the publication’s house style.

A tone-of-voice and editorial style guide I developed for Back-Roads Touring, codifying the brand’s voice and setting practical standards for consistent copy across marketing, digital and editorial content.