Commissioner Adam Silver says the NBA could begin using a new "smart ball" in games as soon as next year, potentially transforming how officials make calls.

Nike's Caitlin 1s, the first signature shoe for Indiana Fever basketball star Caitlin Clark, have nearly sold out less than two hours after their U.S. release.

Tennis star Jessica Pegula says she's open to helping her family run the Buffalo Bills after her playing career is over.

NBA star LeBron James is having a major financial impact on the Philadelphia 76ers and Philadelphia, boosting sponsorships, ticket sales and economic activity

NBA star Stephen Curry, an investor in women's sports, says the WNBA's next commissioner should keep conversations about the league "focused on basketball."

Mbappe had been signed with Nike for roughly two decades, and his agreement with On is the first it has made with a soccer player.

Golden State Warrior superstar Stephen Curry announced in June he was signing a long-term partnership with Chinese brand Li-Ning.

The Rams spent five years building their brand in Australia. This week, Los Angeles will face San Francisco in the NFL’s first regular-season game Down Under.

LeBron James on Saturday teased an upcoming partnership with the prediction markets platform Polymarket in a social media post.

Engelbert oversaw a period of unprecedented growth for the WNBA, but has faced criticism from players over her leadership.

Kroenke Sports and Entertainment was valued at more than $26 billion in CNBC's most recent list of the world's most valuable sports empires.

Private equity firm Arctos has agreed to buy 10% of the Atlanta Falcons in a deal with an enterprise value of $10.6 billion, two sources told CNBC.

CNBC's Alex Sherman sits down with University of Connecticut women's basketball Head Coach Geno Auriemma.

The group that includes Jeff Bezos has an option to become the majority shareholder within the next year.

CNBC’s Alex Sherman sat down with UConn women's basketball coach Geno Auriemma to discuss the WNBA's growing spotlight, the political debate surrounding the league and why he believes the focus should remain on basketball.

CNBC's Alex Sherman sits down with Michael Dorfman, CEO of the Professional Padel League.

Venture capital founder Joshua Kushner and former Disney CEO Bob Iger acquire Mark Walter's stake in Los Angeles Lakers at valuation of more than $12 billion.

Harsh fouls against Clark and WNBA officiating have fueled a national debate, with some lawmakers demanding accountability from the league.

CNBC's Alex Sherman sits down with legendary basketball star Shaquille O'Neal.

In his first on-the-record interview, incoming MLS Commissioner Larry Berg speaks with CNBC Sport about succeeding Don Garber and the future of American professional soccer.