Jerry Daykin

Even the brightest attention metrics can lead you off-key if you’re not careful. In Episode 6: The Attention Illusion, Captain Digital Sense stars in his first full musical number—only to discover the showbiz sparkle is masking something much cheaper…

The boldest media approach can fall flat if the execution doesn’t follow through. In Episode 5: Campaign Chaos, Captain Digital Sense returns to uncover a painful truth marketers often overlook—brilliant plans still fail without brilliant setup.Even…

In the frosty peaks of advertising ambition, Jerry Daykin finds himself buried in a mountain of briefs, battling what feels like an unstoppable force—The Content Avalanche. As formats multiply and reactive posts pile up, the strategy is lost in the…

In the chaos of innovation and the endless chase for the next big thing, Jerry stumbles upon something even rarer—a lost set of sacred truths. As he dusts off his fundamentals compass and steps into the unknown, he realises that real marketing magic…

Episode 2: The Media Waste MultiverseBudgets are vanishing into black holes, and not even the media team knows where. In a tangled web of programmatic chaos, Jerry gets his hand on a powerful new tool which might just help him clean up the multiverse…

Episode 1: The Measurement MirageA global campaign looks perfect on paper—but behind the dashboards, something’s off. As vanity metrics and short-term wins dazzle the team, Captain #DigitalSense must see through the fog and unlock the truth behind…

I’ve been experimenting with Chat GPT and AI recently because it you’re not experimenting you’re just being left behind… right? Or something like that.

There’s a beautiful simplicity at the heart of brilliant media planning: if you want your marketing to work, people need to see it. That might sound obvious, but it’s astonishing how often our industry overlooks this basic truth in pursuit of shinier

Individually personalised marketing has felt like the promised nirvana of digital advertising for at least the past decade, but we need to be using data and targeting to be relevant to more people, not visible to fewer.

If you’re a diversity and inclusion champion within the marketing industry, then the last year or so has been a little tough. The topic has quietly fallen off a lot of agendas, many companies have become entirely unwilling to speak about it, and in…

How do we flip our perspective on brand safety from it being a challenge we try to avoid to it being a positive opportunity for our brands and the digital ecosystem?

If you are a CMO or other generalist marketer, you probably know enough about ‘the death of the cookie’ to want to pass the topic on to your media or digital teams. However, as the industry returns from a heady week in Cannes, the Conscious…

The Cannes Lions ‘International Festival of Creativity’ is our industry’s biggest celebration of great advertising & storytelling. Its prestigious awards are rightly seen as the absolute pinnacle of industry recognition, and it’s a magnet for…

Eurovision correspondent Jerry Daykin assesses how sponsors are activating in the run-up to the big night on Saturday 11. How does Eurovision come around again so quickly? With the final this Saturday, I’m on the ground in Malmö, soaking up all the…

Eurovision correspondent and marketing extraordinaire Jerry Daykin shares the lay of the land as Eurovision week gains momentum ahead of the televised semi-finals. This time last year, all eyes were on Liverpool as the city proudly put on the 67th…

Opinion The challenges presented in the WFA’s Media Charter 3.0 are more relevant than ever — let’s unpack them together to the benefit of both brands and agencies over the coming months. Every now and then I get asked by an agency friend or media…

“You know, I think we’ve already got enough consumer data, introduced enough personalisation, and leveraged enough advanced adtech in our programmatic media buying.” That’s certainly not something you hear very often in marketing circles. In fact it…

The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. Jerry Daykin, a seasoned brand-side marketer with a career spanning roles at Diageo, GSK, and Mondelēz, delves into the…

Brand safety? Didn’t we sort that a few years back with tighter YouTube settings and by putting ad verification tags on all our campaigns? Is it really thought provoking to still be talking about that? The reality is that even many of the most…