Jen Cohen Crompton

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Sometimes the trouble with launching a webinar comes down to where it is hosted and how to keep attendees engaged. Since webinars are a one-to-many medium, the presenter's challenge is to offer valuable, informative content to a group while also…

With the rise of virtual meetings and events that do not require travel or in-person interactions, there is no better time to take physical events and turn them into virtual events. However, if you were the one tasked with turning an in-person event…

A great event organizer will always find value in solutions that can do double duty. The easier it is to streamline the customer experience, the better it is for the event organizer who is juggling multiple deadlines, logistical challenges, and…

Brella is an event platform that focuses on networking and engagement for attendees and sponsors. The setup is simple, and the backend analytics for event organizers take the guesswork out of understanding attendees' interests and behaviors. More…

Ever get excited when you enter an exhibit area at a tradeshow or conference and see the rows of booths? You hear the buzz from other attendees channeling their nervous energy into networking and scanning the floor for connections. As you glance…

Ask any small business owner to share their most significant business challenge, and the answer will likely be along the lines of, “I don’t have enough time to .” Small business owners are masters at using every spare minute of their time. But they…

Very early in my career, I emailed an expert networker asking for some tips. Even though I was young and she was a friend, I knew that asking someone to provide their core services for free wasn’t a great approach and sometimes was considered…

If we learned anything in 2020, it’s that business disruptions can happen in the blink of an eye, and we must be prepared to pivot. While only Nostradamus could have predicted the depth and breadth of the impact of the 2020 pandemic, it's more…

Small businesses may not have big marketing budgets, but they can still get a bang for their buck. Here are eight marketing strategies small businesses can afford to use and can’t afford to ignore. Small businesses have limited time, money, and…

PPC campaigns can be the perfect supplement to organic, social, and other marketing efforts. Learn how to use PPC campaigns effectively, what you need to get started, and tips and tricks for success. A PPC campaign is a paid effort that supports…

Being an entrepreneur is not for the faint of heart. It can be challenging and downright grueling. But at the same time, it can be gratifying and fulfilling. Besides being your own boss, some of the most impactful takeaways from the entrepreneurial…