Jeanne Jennings, Email Optimization Shop

The Kennedy Center controversy offers a marketing strategy lesson: before you change what you have, understand what’s working and what you risk losing.

Email industry advocacy has gone quiet while Apple, Google, AI, and others reshape the inbox. Is it time for the email industry to find its voice again?

Great data analysis isn't about knowing the answers before you begin. It's about asking better questions. Learn why curiosity is one of the most valuable, and overlooked, skills in a data analysis process

Technology changes quickly. Human behavior doesn't. Learn why the marketing fundamentals or foundations that drove results decades ago remain essential in the age of AI.

AI can dramatically improve marketing productivity, but it can't replace strategy, judgment, or customer understanding. Learn what AI does well, where it falls short, and how marketers can use it effectively.

AEO lead quality. AEO can increase visibility and AI citations, but is it also attracting low-quality leads? An email marketing consultant explores the hidden downside of AI discovery and AEO lead quality.

Open rates and click-through rates are useful email marketing metrics, but they don’t always predict business impact. Here’s why conversion rate, revenue per email, and customer value matter more.

Most email A/B tests fail because they don't follow email A/B testing best practices. The biggest mistakes, what to test, and a simple framework to improve your email marketing results.

Overmailing in email marketing can hurt engagement and revenue. Learn how to diagnose overmailing using the right metrics and performance patterns.

Just started playing mahjongg and realized it’s a perfect metaphor for digital marketing. Strategy, timing, risk, and mentorship all matter.

From testing tales to subject line standoffs, these are the Best Email Marketing Articles of 2025 from EmailOpShop, the articles our readers couldn’t stop reading. Did your favorite make the list?

Explore 2026 email marketing trends from 13 top experts. Get insights on AI, strategy, personalization, metrics, deliverability, and more.

Learn the 3 ways to structure your A/B split test. See the pros, cons, and best use cases for each, and choose the right approach for your next email test.

Learn how to personalize without AI, without crossing the line. This article shares three real-world, privacy-first email campaigns that drove results, no AI required. Discover how to use logical, respectful data to build trust and relevance in your marketing.

AI isn’t a marketing strategy. it’s a tool. Learn why consent, compliance, and trust still matter more than ever, and how smart marketers are using AI to scale what already works.

Are your emails driving engagement—or just driving people away? Learn two powerful email engagement metrics that reveal what other metrics often hide.

Learn how to leverage the lead nurture funnel to build a lead nurture series that drives conversions with clear messaging, smart cadence, and content that meets prospects where they are.

Simple Segmentation: Learn how to segment your email list smarter by organizing your strategy around five core data types. Includes examples, use cases, and a printable table.

More email ≠ more revenue. See how we reversed a performance slump with carrots, sticks, and a shift to smarter email strategy.

A surprising LinkedIn poll on the em dash and AI; do editing habits reveals more than just punctuation preferences. Jeanne Jennings explores what the low engagement and offline conversations say about content, context, and who’s really paying attention.