Helena Guglielmino

Translating the values of a family business to attract new customers.

This Reese Quilted Cord Vest is nostalgic style inspired by classic outdoor wear. The taffeta pops of trim, along the yoke, pocket trim, and inner lining, give this a modern flair. However, classic details...

Showcasing the best-selling collection from a purpose-driven fashion brand. Planned type of content and wrote descriptions to best celebrate features.

The Weekender Top makes it easy to live an eco-conscious lifestyle. Made from 100% recycled polyester, this top is not only soft, cozy, and ultra-comfortable - it's also helping reduce plastic waste and emissions.

Conscious Origins page to relate the soul of a purpose-driven fashion brand to customers.

The Fair Trade Certified™ Selma Top is special for a few reasons: its incredible fabric, thoughtful details, and ethical background.

Like a summer vacation to a Greek Island, the Kelford Short Sleeve Top is a luxurious experience. The fabric is lightweight and made from 100% organic cotton, a natural, low-impact material. It feels expensive, is ultra soft, and breathes extremely

The Devon Top's eco-friendly fabric feels like a luxury. Enjoy 100% organic cotton crafted into a soft and lightweight slub weave.

The Arden V2 Skort is "high quality" and "perfect for curvy figures." No wonder this organic cotton style has a five-star rating!