Helen Olszowska

We look at how norms, customs, values, and trends shape social media cultures and how charities can create content that feels culturally relevant

What lies beneath the charity marketing campaigns with the best cut through?

Transforming fundraising from transaction to conversation, from apathy to empathy

We explore how agentic AI can support charities and how you can achieve the best results

We explore AI scraping and the options for preventing it

We look at how the creator economy has evolved and how charities are getting involved

What is agentic AI and what new risks does it pose?

In the rise of AI, charities have a critical role in shaping a human-led future

We explore how charities can reduce their environmental impact by switching suppliers

When teams understand the bigger picture and their specific role, they are aligned on the charity’s mission. Here’s how to ensure strategic alignment for your charity

To coincide with Remember a Charity Week, we investigate the growing impact of legacies on charity fundraising

We look at the different ways that conflict can show up at work and how to deal with it

We look at why email list hygiene should be a priority for charities

We examine the environmental impact of websites and offer some advice to charities hoping to reduce their digital footprint

We look back at the virtual events boom and find out whether a virtual events bust is on the horizon

We explore one of the simplest approaches to finding supporters for your charity

We break down the steps you can take to improve the experience of using your charity’s website

We look at how small charities can improve their funding bids

We look at how charities can look after the mental health and wellbeing of their staff and volunteer content and social media moderators

We look at how charities can give their unwanted hardware new purpose and support people who are digitally excluded