What will you do differently? Communicating in 2021After an eight-year hiatus, Matt Cookson is returning to the classroom to teach an introduction to public relations class at UNH Manchester. In 2007, he created the course to introduce students to the history of PR, ethics and some classic crisis… Jan 15 21January 15, 2021Article at Cookson Communications
What a TikTok ban means for your social media marketing strategyAlthough we’ve seen the rise and fall of social media applications and platforms before and we’ve even weighed the pros and cons of new social media tools like Snapchat for businesses, the current state of TikTok is a bit different. However, we can… Sep 22 20September 22, 2020Article at Cookson Communications
Why you should choose a partner (not just a vendor) for your marketing communications needsTo truly get to know someone’s business – to develop a marketing communications strategy and help them move forward – it requires a partnership. When we turned the calendar to a new year and new decade recently. It created an opportunity to reflect… Feb 18 20February 18, 2020Article at Cookson Communications
3 ways to communicate effectivelyThere are two things I love to nerd out about — communications theories and Star Trek. That’s not as random as it sounds, I swear. My obsession with Starfleet began when I was small. Growing up in a house full of nerds, watching Star Trek and eating… Jan 10 20January 10, 2020Article at Cookson Communications
Harrowing Halloween tales of social media ghouls and monstersAlthough social media can bring people together from all over the world to share ideas and stories, it can also bring out our most ghoulish tendencies, which is one of the many reasons why social media platforms are moving toward engagement models… Oct 28 19October 28, 2019Article at Cookson Communications
