I give leaders peace of mind that their digital content is creative, data driven, and results focused. Whether I'm working as a freelance SEO/GEO writer and strategist, your fractional Head of Content or stepping into a full-time role, I bring 15+ years of strategic content leadership across SaaS, education, and language services.
My current focus is agentic AI. I'm completing Harvard Data Science Review's three-month AI Leadership: Strategy, Governance, and Agentic Systems intensive, and I bring that thinking straight into practice. At Wetu, I’ve designed content workflows from scratch that harness AI to cut production time by 40% while improving channel adaptation, without compromising quality.
Before that, I built The Translator's Studio from zero to +£250K in course sales, owning every part of the content engine: a top-ranking SEO blog, automated sales funnel, YouTube channel, and newsletter. I pushed myself to outrank far larger organizations in the SERPs, and I did it. I've brought the same drive to SaaS clients including Wetu, Smartcat, and SAP Signavio.
I'm a native English speaker with C2 Spanish and have managed content production and QA across remote English- and Spanish-speaking teams working in-house and in agencies. By putting my heart and mind into every project, I free up the leaders I work with to stay focused on their priorities.
I'm a member of the Chartered Institute of Marketing (CIM). My London School of Economics Digital Marketing Career Accelerator earned a distinction. Learning is as much a part of my daily routine as eating breakfast.
An autonomous team member, I'm ideally suited to start-ups and scale-ups that need someone who listens and thinks adaptively, solves problems, and who can take ownership and perform across the board.
I've been fully remote since 2009 and am open to freelance, fractional, and full-time engagements or joining founding teams. When I'm not immersed in content, you'll find me skiing, hiking, running, or working on my second novel.