I’m a creative strategist, content creator, and editor with over 15 years’ experience in the media industry.
I grow audiences, strengthen brands, and analyze data to develop strategies that work.
In my role as a newsletter strategist at MediaNews Group and Tribune Publishing, two of the largest media groups in the U.S., I work with stakeholders across the companies to build and implement growth and engagement tactics across hundreds of newsletters. I launch marketing plans, lead cross-functional teams, and spearhead projects from concept to completion. I develop scalable product maps and KPI benchmarks for newsletter launch and maintenance through multiple platforms.
I’m also passionate about helping small businesses connect with clients, inspire their audiences, and strengthen their brand loyalty. I love producing impactful stories and employing inventive marketing campaigns that will elevate organizations to the next level and allow them to reach their goals.
Areas of Expertise: writing and editing, strategy development, content marketing, publicity campaigns, media relations, social media and website management, brand building, email marketing.