Elizabeth Van Dyke

SwimShop: Life in the Fast Lane

With a name like SwimShop, it’s rather obvious that the UK based retailer’s passion is swimming. Established in 1980 and headed by an Olympic finalist, they’re Europe’s premier swim specialist, carrying over 5,000 different products from the world’s…

Jan 05 15January 05, 2015

Article at Magento

Delighting Customers Regardless of Channel

Retail industry discussions about omnichannel tend to focus on the browsing and product selection experience. But as holiday gift shipments reach new highs this year, how retailers deliver a branded experience when product packaging stands in for the…

Dec 23 14December 23, 2014

Article at Magento

2014 Small Business Saturday

With all of the fabulous advertising large retailers do during the holiday shopping season, it’s easy to overlook small businesses, but we hope you don’t. Among other great reasons to shop at small businesses, here are some huge numbers: 1) according…

Nov 28 14November 28, 2014

Article at Magento

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