Eddie Shleyner

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January 2023
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Tapping into your prospect’s very humanity:

January 26, 2023

Article at Very Good Copy

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Wait for this sweet fruit:

November 04, 2022

Article at Very Good Copy

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This could triple your conversion rate:

October 14, 2022

Article at Very Good Copy

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Mindless, refreshing work:

October 04, 2022

Article at Very Good Copy

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This 115-word sales letter is a poetic masterpiece:

September 20, 2022

Article at Very Good Copy

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How to write immersive stories:

September 14, 2022

Article at Very Good Copy

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In 1996, upstart basketball apparel brand, AND1, had a singular mission: 

September 06, 2022

Article at Very Good Copy

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To make your copy feel more real and compelling:

August 30, 2022

Article at Very Good Copy

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Copywriter’s Law:

August 15, 2022

Article at Very Good Copy

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Writing while emotional:

August 08, 2022

Article at Very Good Copy

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The remarkable “zero-ending” storytelling technique:

August 02, 2022

Article at Very Good Copy

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Seth Rogen creativity wisdom:

August 01, 2022

Article at Very Good Copy

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Micro-Interview: Matt Bockenstette, Copywriter

July 28, 2022

Article at Very Good Copy

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A picture is worth (exactly) 400 words:

July 21, 2022

Article at Very Good Copy

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The analog-to-digital loop:

July 11, 2022

Article at Very Good Copy

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June 22, 2022

Article at Very Good Copy

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Copywriting is not art:

June 03, 2022

Article at Very Good Copy

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The inner drama of copywriting:

May 25, 2022

Article at Very Good Copy

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Perfect writing:

May 18, 2022

Article at Very Good Copy

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