Eddie Shleyner

This Formula Can Create Irresistible Marketing

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to…

Aug 20 24August 20, 2024

Article at hubspot.com

This Writing Technique Turns Your Copy Into a “Mind Movie”

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself a mother of three — recommended we put a “NoseFrida” on our registry. “It’s…

Jul 11 24July 11, 2024

Article at hubspot.com

On Writing a Tagline (and Pitching It, Too)

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men, the 60s period drama about one of Madison Avenue’s most prestigious, albeit…

Jun 11 24June 11, 2024

Article at hubspot.com

A potent, haunting way to exercise your imagination:

A friend sends me a link. “What’s this?” I say. “Too Hard to Keep—” she says. I click it. “It’s an art exhibit,” she says. “You might like it.” I begin scrolling. “People send the artist pictures they can’t look at anymore,” she says. “He curates…

Feb 15 24February 15, 2024

Article at Very Good Copy

The lazy writer’s way to success:

A few years ago: “If you get into that productivity trap, Ed—” he said, “there’s always going to be more work to do…” A few months ago: I read a book that changed how I work: Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman.…

Feb 08 24February 08, 2024

Article at Very Good Copy

Micro-Interview: Ruben Hassid, AI Expert

Enjoy this 531-word “Micro-Interview” with AI-expert, Ruben Hassid. Thanks, Ruben. Let’s get started: "Do you have a work routine?” I work at the office, or I don't work.If it can be done under 5 minutes, do it now.Important is different than…

Jan 24 24January 24, 2024

Article at Very Good Copy

Micro-Interview: Diane Wiredu, Copywriter

Enjoy this 441-word “Micro-Interview” with copywriter, Diane Wiredu. Thanks, Diane. Let’s get started: "Do you have a work routine?” Kiiiinda. I follow my energy. I’m at my best in the morning for everything and a sluggish lump in the afternoons. So…

Jan 24 24January 24, 2024

Article at Very Good Copy

Micro-Interview: Matt Heinz, Marketer

Enjoy this 151-word “Micro-Interview” with marketer, Matt Heinz. Thanks, Matt. Let’s get started: "Do you have a work routine?” "What do you wish you'd known about your work when you first started?” The work will never end. Prioritization and…

Jan 24 24January 24, 2024

Article at Very Good Copy

Micro-Interview: Andrea Bosoni, Marketer

Enjoy this 638-word “Micro-Interview” with marketer, Andrea Bosoni. Thanks, Andrea. Let’s get started: "Do you have a work routine?” Not really. I stopped doing that when I left my corporate job. But I do have a morning routine. I keep my phone off…

Jan 24 24January 24, 2024

Article at Very Good Copy

Micro-Interview: Stephanie Sta Maria, Copywriter

suscribe Enjoy this 385-word “Micro-Interview” with copywriter, Stephanie Sta Maria. Thanks, Stephanie. Let’s get started: "Do you have a work routine?” My day starts with a 3km (1.8mile) walk to my local café for a large flat white with one sugar.…

Jan 24 24January 24, 2024

Article at Very Good Copy

Micro-Interview: Andrew Boulton, Copywriter

Enjoy this 612-word “Micro-Interview” with copywriter, Andrew Boulton. Thanks, Andrew. Let’s get started: "Do you have a work routine?” The only consistent element of my routine is that the desk is always the very last resort. I walk, swim, loaf,…

Jan 24 24January 24, 2024

Article at Very Good Copy

Micro-Interview: Sam Browne, Marketer

subscribe Enjoy this 1075-word “Micro-Interview with marketer, Sam Browne. Thanks, Sam. Let’s get started: "Do you have a work routine?” My writing routine looks like this: I jot down ideas with a few sentences in my phone's Notes app whenever they…

Jan 24 24January 24, 2024

Article at Very Good Copy

Micro-Interview, Ryan Musselman, Marketer

Enjoy this 457-word “Micro-Interview” with marketer, Ryan Musselman. Thanks, Ryan. Let’s get started: "Do you have a work routine?” 1 morning work routine I stick to without fail: 32 ounces of waterWalk outside for the sunriseGet a cup of coffee…

Jan 24 24January 24, 2024

Article at Very Good Copy

Micro-Interview: Charles Miller, Writer

Enjoy this 409-word “Micro-Interview” with writer, Charles Miller. Thanks, Charles. Let’s get started: "Do you have a work routine?” Every morning, I wake up around 5:30 AM, brush my teeth, make a cup of tea, sit at my desk, and do about 90 minutes…

Jan 24 24January 24, 2024

Article at Very Good Copy

Micro-Interview: Jay Clouse, Podcaster

Enjoy this 432-word “Micro-Interview” with podcaster, Jay Clouse. Thanks, Jay. Let’s get started: "Do you have a work routine?” I have a small team with big output, so I've become pretty disciplined over the years – and that starts with my schedule…

Jan 24 24January 24, 2024

Article at Very Good Copy

Micro-Interview: John Harrison, Copywriter

Enjoy this 459-word “Micro-Interview” with copywriter, John Harrison. Thanks, John. Let’s get started: "Do you have a work routine?” I’m up at 6, throw back my AG1 and protein shake, swallow a few pills I’m hoping will extend my life, go for a walk,…

Jan 24 24January 24, 2024

Article at Very Good Copy

Micro-Interview: Dustin Dooling, Copywriter

Enjoy this 220-word “Micro-Interview” with copywriter, Dustin Dooling. Thanks, Dustin. Let’s get started: "Do you have a work routine?” The only routinely routine thing in my day is my daughter goes to daycare at 730 and comes home at 430. And…

Jan 24 24January 24, 2024

Article at Very Good Copy

Micro-Interview: Nick Bennett, Marketer

Enjoy this 542-word “Micro-Interview” with Marketer, Nick Bennett. Thanks, Nick. Let’s get started: "Do you have a work routine?” My days are just so varied that I’ve never been able to make routines work. One day might be all meetings. Another is…

Jan 24 24January 24, 2024

Article at Very Good Copy

Micro-Interview: Josue Valles, Marketer

Enjoy this 338-word “Micro-Interview” with marketer, Josue Valles. Thanks, Josue. Let’s get started: "Do you have a work routine?” My only "non-negotiable" is 3 hours of deep, focused work from 7:00 am to 10:00 am. That uninterrupted morning block is…

Jan 24 24January 24, 2024

Article at Very Good Copy

Micro-Interview: Jay Acunzo, Writer

Enjoy this 1169-word “Micro-Interview” with author, speaker, and podcast host, Jay Acunzo. Thanks, Jay. Let’s get started. "Do you have a work routine?” I believe creative work means acting like an explorer, not an expert. So I need an "idea…

Jan 24 24January 24, 2024

Article at Very Good Copy

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