Eddie Shleyner

Tapping into your prospect’s very humanity:

Wait for this sweet fruit:

He was born in Kyiv, Ukraine in 1933. Stalin was in power. Felix was born during the Holodomor — the “Terror-Famine” — a Soviet creation that killed millions. When Felix was seven, a group of older boys tattooed him. They used a needle and black ink…

This could triple your conversion rate:

Mindless, refreshing work:

This 115-word sales letter is a poetic masterpiece:

How to write immersive stories:

In 1996, upstart basketball apparel brand, AND1, had a singular mission: 

To make your copy feel more real and compelling:

Copywriter’s Law:

Writing while emotional:

The remarkable “zero-ending” storytelling technique:

Seth Rogen creativity wisdom:

Micro-Interview: Matt Bockenstette, Copywriter

A picture is worth (exactly) 400 words:

The analog-to-digital loop:

Copywriting is not art:

The inner drama of copywriting:

Perfect writing: