Dipo Ajose-Coker

Solutions Architect and Strategist | Structured Content | MedTech and Life Sciences | AI-Ready Documentation

Personal statement

I’m a Solutions Architect and Strategist with 18 years of experience in structured content, technical communication, and product marketing across MedTech, FinTech, and regulated industries.

At RWS, I work at the intersection of solutions consulting and product marketing for Tridion Docs. Since March 2025, my field and content activity has generated £249,518 in directly attributed SQL pipeline, 182+ qualified leads, 34 MQLs, and 1 won opportunity from a partner webinar. I’ve published 15 articles generating 1,249 page views, with top content achieving 59% engagement rates and average session durations above 6 minutes.

My background as a technical writer and DITA migration lead at GE Healthcare gives me a practitioner-first credibility that resonates at every level of the buyer conversation, from IT architecture to C-suite ROI. I specialise in translating complex content technology into clear business outcomes.

Industry affiliations

• Current Lead, Component Content Alliance (CCA) — cross-vendor alliance of CCMS providers, consultants, and industry experts

• Board Member (Membre du bureau), DITA Moliere — French-language DITA community organisation, conference, and webinar programme

• Member, Kinetic Council — community for information and knowledge professionals in the AI era

• Member, AMWA (American Medical Writers Association)

Domains of competence

Solutions consulting and strategic positioning

• Executive positioning: Build and maintain executive-level messaging frameworks that position intelligent content platforms as strategic business infrastructure, not software tools. Cover content supply chain narratives, ROI levers, and the shift from document-first to knowledge-asset thinking.

• Regulated industry strategy: Develop vertical GTM narratives for MedTech, Life Sciences, and Pharma. Translate regulatory requirements (MDR, IVDR, FDA, MHRA) into content operations business cases that resonate with compliance, IT, and C-suite buyers.

• Buyer journey design: Map and build buyer journeys across enterprise and mid-market segments, creating touchpoints from awareness through to deal qualification and close. Deliver persona-specific messaging for executive and IT buyer types.

• Pre-sales enablement: Produce battlecards, qualification prompts, deal-specific messaging documents, and one-pagers that help field and BDM teams engage faster and qualify more effectively.

Product marketing and go-to-market

• Campaign and content strategy: Lead content marketing campaigns tied to pipeline targets. Published 15 articles at RWS generating 1,249 page views, with top content achieving 59% engagement rates and session durations above 6 minutes. At MadCap Software, GTM campaigns increased MQLs by 20% and improved close rates by up to 15%.

• Webinar programme development: Built and ran the Tridion Docs webinar series from the ground up — 423+ registrants, 83 AQLs, 32 MQLs, and 1 won opportunity across 4 webinars. Attendance improved 31% from episode 1 to episode 3. CIDM webinar contributor: 140 opted-in prospects and 22 additional AQLs across 3 sessions.

• Product launches: Led preparation and delivery of product launch content, webinar programmes, and positioning assets. At MadCap, transitioned from quarterly release cycles to simultaneous multi-product launches.

• Brand and competitive positioning: Developed strategic messaging and competitor analysis contributing to approximately 15% growth in brand awareness at MadCap. At RWS, responsible for Tridion Docs positioning across regulated industry markets.

• Sales enablement: Created targeted materials including battlecards, scripts, proposals, and presentations that improved sales efficiency and contributed to increased close rates across multiple organisations.

Field presence and industry engagement

• Conference speaker and keynote presenter: 182+ qualified leads and £249,518 in directly attributed SQL pipeline generated through field presence in 2025–2026. Events include TCWorld Stuttgart (44 leads, £123,792 pipeline), DITA Europe Brussels (19 leads, £125,726 pipeline), LavaCon Atlanta (68 leads), and Nordic TechKomm Copenhagen (42 leads). 2026 confirmed programme: DITA Moliere, DITA Europe, Nordic TechKomm Stockholm, ConVEx Pittsburgh, Q1 Productions Medical Device and Labeling Conference Nashville, International MedTech Safety Conference Boston, LavaCon Atlanta, AMWA.

• Webinar host and contributor: Delivered and co-hosted a sustained webinar series for RWS Tridion Docs and CIDM covering AI-ready documentation, DITA migrations, regulatory content operations, and agentic AI in content workflows.

• Panel organiser: Conceived and led the “Demystifying DITA” panel at TCWorld 2023. Organised customer Q&A sessions with medical device enterprise accounts, including Horiba and a major global medical device manufacturer.

• Community leadership: Current Lead of the Component Content Alliance. Board member of DITA Moliere. Active LinkedIn thought leadership contributor. Teaching part-time at Université de Paris on documentation and online help authoring.

Management and leadership

• Project and team leadership: Led a three-year DITA migration for GE Healthcare Mammography, enhancing content reusability and consistency across a regulated medical device product line. Managed a team of three technical writers across France and Belgium. Directed an online help system project for treasury management software from planning through launch.

• Company founder: Established and managed DocLang Sarl, a technical writing and localization service provider. Handled client coordination, contract negotiation, project timelines, and financial management.

• Localization and globalization: Managed localization projects for operator manuals and led globalization of graphical user interfaces across multiple languages.

• Terminology governance: Administered glossary and term bank management for terminological consistency across multi-language content programmes.

Employment history

Solutions Architect and Strategist | RWS Group | March 2025 to present | Paris, France (remote)

Working across Solutions Consulting and Product Marketing for Tridion Docs, RWS’s DITA-native Component Content Management System.

• Field presence in 2025–2026 generated £249,518 in directly attributed SQL pipeline, 182+ qualified leads, 34 MQLs, and 1 won opportunity; opened 14 new accounts across 6 events

• TCWorld Stuttgart: 44 leads, 17 MQLs, £123,792 SQL pipeline. DITA Europe Brussels: 19 leads, 4 MQLs, £125,726 SQL pipeline. LavaCon Atlanta: 68 leads, 5 MQLs, 3 new accounts. Nordic TechKomm Copenhagen: 42 leads, 7 MQLs

• Built and maintains the Tridion Docs webinar series: 423+ registrants, 83 AQLs, 32 MQLs, and 1 won opportunity across 4 webinars; attendance improved 31% from episode 1 to episode 3

• CIDM webinar contributor: 140 prospects opted in to hear from RWS across 3 webinars; 22 additional AQLs generated

• Published 15 articles on rws.com generating 1,249 page views; top article (Content Debt and AI Readiness) achieved 335 views; best engagement rate 59% with session durations up to 6m 32s

• Builds executive positioning frameworks for Tridion as a content supply chain platform; supports complex deals through targeted messaging and persona-specific enablement assets

• Contributed to and reviewed Tridion AI GTM messaging ahead of product launch; delivered AI-positioning sessions at ConVEx Pittsburgh

• Leads the Component Content Alliance; board member of DITA Moliere; conducted customer Q&As with medical device manufacturers including Horiba

Product Marketing Manager | MadCap Software | June 2023 to November 2024 | San Diego, USA (remote)

Led product marketing for four core products: Flare, Central, IXIA CCMS, and Xyleme.

• Launched go-to-market campaigns that increased MQLs by 20% and improved close rates by up to 15%

• Increased lead generation for IXIA CCMS and Flare by up to 6%; user engagement up approximately 20%; brand awareness up approximately 15%

• Built competitive battlecards, one-pagers, and SWOT analyses; delivered sales training for sales and customer success teams

• Transitioned product releases from quarterly cycles to simultaneous multi-product launches, accelerating market responsiveness

• Presented at LavaCon 2024, TCWorld, and DITA Europe as structured content and technology subject matter expert

Product Ambassador | Componize Software | October 2021 to June 2023 | Aix-en-Provence, France (remote)

• Represented Componize at industry events, delivering product demonstrations and test kitchen sessions

• Produced content across blogs, video, podcasts, and web copy

• Conceived and chaired the “Demystifying DITA” panel at TCWorld 2023

Technical Writer and DITA Migration Project Lead | GE Healthcare | June 2011 to September 2021 | Buc, France

• Led the 2018 DITA migration of GE Healthcare Mammography publications, improving content reusability and consistency across the full product line

• Managed content lifecycle under EU MDR/IVDR, FDA 21 CFR Part 820, and ISO 13485 across Service, Operator, and Quality Control Manuals

• Created sub-system specifications, test plans, verification, and validation procedures; collaborated with regulatory, R&D, field, and safety engineers

• Coordinated multi-language translation programmes for global technical publications

Consultant Lecturer | Université de Paris (Paris Diderot) | 2015 to present | Paris, France

Teaching Microsoft Office and online help authoring to undergraduate students.

Consultant Technical Writer / Financial Editor | DocLang Sarl, Phoebe Ile de France, Thomson Reuters | 2007 to 2011 | Paris region, France

Technical writing, proofreading, localization coordination, and financial editorial work across FinTech and professional services clients.

ESOL/EFL Teacher and Learndirect Facilitator | Newham College of Further Education | Prior to 2005 | London, UK

Conferences and thought leadership (selected)

• TCWorld Stuttgart — Presenter, Nov 2025 (44 leads, £123,792 SQL pipeline)

• DITA Europe Brussels — Presenter, Feb 2026 (19 leads, 8 new accounts, £125,726 SQL pipeline)

• LavaCon Atlanta — Presenter, Oct 2025 (68 leads, 3 new accounts)

• Nordic TechKomm Copenhagen — Presenter, Sep 2025 (42 leads, 7 MQLs)

• ConVEx Pittsburgh — Content Automation 101 and AI Readiness panel, Apr 2026

• Nordic TechKomm Stockholm — Presenter, Mar 2026

• DITA Moliere Paris — Jan 2026

• LavaCon 2024 | TCWorld 2024 | DITA Europe 2024 — Presenter

• Demystifying DITA panel organiser and chair — TCWorld 2023

• Regular conference presence: DITA Europe, DITA Moliere, Nordic TechKomm, ConVEx, AMWA, CIDM webinar series

Webinar series and contributions:

• AI in MedTech: Building AI-ready technical files — Tridion Webinar Series, Nov 2025

• AI and the Regulatory Roadmap — Tridion Webinar Series, Dec 2025

• Migration to Structured Content: Your Roadmap to DITA, CCMS, and AI-Ready Documentation — CIDM, Jan 2026

• Inside the Tridion Docs AI Test Kitchen: Agentic AI, MCP Connectivity, and the Future of Intelligent Content — CIDM, Feb 2026

• From PDFs to Components: How to Start with Structured Content — Tridion Webinar Series, Mar 2026

• Tools Are Easy, People Are Hard: The Cultural Shift Required for Structured Content and AI — CIDM, Mar 2026

• Ready, Set, AI: How to Future-Proof Your Content, Teams, and Tech Stack — CIDM panel webinar, Jun 2026

Education and training

Professional Master’s Degree | Université de Paris VII, Denis Diderot | 2005 to 2006 | Paris, France

Conception de Documentation Multilingue et Multimédia (CDMM)

BSc Information and Communications Technology and French | University of East London | 1998 to 2002 | London, UK

4-year joint degree including one-year immersive experience in France.

Trinity Certificate in TESOL/TEFL | Waltham Forest College | 1997 to 1998 | London, UK

Specialist training:

• Web Interface Ergonomics and UX Design (DiGiTT 2021)

• XSLT and DITA Open Toolkit Training, MEKON Ltd (2019)

• Minimalism and Advanced Reuse Strategies, CIDM and Comtech Services (2018)

Skills, tools and knowledge

Structured content and authoring: DITA, Tridion Docs (CCMS), oXygen XML Editor, DITA Open Toolkit, MadCap Flare and Central, IXIA CCMS, RoboHelp, Adobe Technical Communication Suite

Content strategy and methodology: Information Mapping, Minimalism, single sourcing, Simplified Technical English

Marketing and CRM: HubSpot (lead generation, campaign management), Salesforce CRM, LinkedIn analytics, Google Analytics

Markup and development: XHTML, XML, JavaScript, MySQL, VSCode

Project and content management: Asana, Confluence, JIRA, Microsoft 365

AI and automation: Prompt engineering for generative AI (ChatGPT, Claude, RAG systems), AI-ready content operations, structured content as AI input layer

Version control: SVN, GitHub

Languages, hobbies and interests

Languages: English (native), French (bilingual), Spanish (novice)

Hobbies: Reading, podcasts, cinema, cooking, music, badminton, tennis, pool, and Aikido

Interests: DIY, gadgets and technology, generative AI, marketing and advertising, cognitive biases

Full article and webinar portfolio: authory.com/DipoAjoseCoker | References available on request.

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Dipo Ajose-Coker CV