Rethinking Your Media Strategy in light of the 2026 Digital News Report Five key takeaways on changing audience habits, platforms, video, news creators, and trust, and what they mean for publishers …

65 Resources to Help You Understand the Changing Media Industry A curated list of newsletters, podcasts, trade publications, reports and other resources, created for students but useful for anyone …

What changing media habits mean for communicators Five practical lessons for communicators navigating changing audience habits, fragmented platforms, and the rise of the creator economy. This week, I …

A new role at the University of Oregon, and five priorities for the year ahead I’m taking on a new role as Director of Strategic Initiatives at the University of Oregon School of Journalism and …

Keyword research is an important stage in creating content that meets your audience's needs and provides value for your own business.

Six publishing lessons from a small media market What publishers everywhere can learn from how New Zealand media companies are tackling audiences, subscriptions, AI, diversification and …

New Zealand is a long way from the United States, and much of the rest of the world, both geographically and in terms of the scale of its media market.

The publisher’s playbook for the Google Zero era: 5 things you can do Too many media companies are still focused on a search-driven user journey that no longer reflects reality. The opportunity now …

How you can help shape WAN-IFRA’s World Press Trends 2026–27 Report News and publishing leaders: take 15 minutes to help build a global picture of the trends, threats and opportunities shaping …

Declining traffic and AI overviews have made some publishers threaten to part ways with the internet's principal gatekeeper.

Media Leaders: What does the latest Digital News Report mean for you? The latest Digital News Report offers plenty of data. An interview with lead author Jim Egan can help guide what to do with …

The signals, shifts, and strategic questions that matter most for publishers navigating platform dependence, fragmentation, AI-driven change, and the challenge of building direct relationships.

The annual Digital News Report is a must read for media leaders. Its findings routinely offer valuable insights that publishers can use to shape and

Durant més de dues dècades, bona part de l’estratègia digital dels mitjans de comunicació ha girat al voltant d’una mateixa idea: aconseguir visibilitat als cercadors. Aparèixer ben posicionat a Google significava obtenir visites, generar ingressos

Plus: Why Gen Z would rather look interesting than rich

Dear reader, Hope you’ve had a good week and we’re happy you’re here. Things have been busy lately, and there’s been a lot going on behind the scenes.

Le 21 avril 2026 s’est tenu le premier Google Search Central Live organisé au Canada. Danny Sullivan, Search Liaison de Google, a fait une intervention sur le GEO et l’AI Search. Et a consacré plusieurs de ses slides pour présenter ... Lire la

For most of the modern internet, webpages were destinations. A user searched, clicked, arrived, and made sense of information inside the context of a source that carried its own voice, institutional identity, archive, and logic. A webpage was not

La pérdida sostenida de tráfico desde buscadores y redes sociales está obligando a los medios a replantear de forma estructural sus modelos de distribución y relación con la audiencia, mientras la inteligencia artificial modifica el acceso a la

Understanding the Philanthropy Challenge for Local News How newsrooms and funders can better align goals, timelines, and expectations Increasingly, philanthropy is becoming part of the conversation …