Chris Karl

Every time someone reads your content, they pay a price—not in dollars but in mental effort. When that price gets too high, they leave, taking their attention, trust, and business elsewhere.

I was talking to a potential client recently who offers business consulting services focused on workforce retention and the ROI of investing in your people. A really cool subsection of business consulting that easily gets overlooked.

You've been creating content for months, maybe years. Blog posts, social media updates, newsletters.

People can smell marketing from a mile away. Every day, consumers scroll past countless sales pitches, delete promotional emails unread, and tune out branded messages.