Cass Polzin

Data science gives your sales and marketing teams the tools they need to be effective in customer acquisition, retention, cross-selling, and up-selling. If your financial institution isn’t yet taking advantage of all these benefits, now is the best…

Your analytics project team is typically comprised of individuals from different departments (IT, business, and analytics), with a variety of experience, skill, and knowledge levels, as related to data science and artificial intelligence. This makes…

As you’re getting ready to pitch your first AI initiative, or if you’re looking at investing in a new initiative, it’s critical to consider the return on investment (ROI) of your efforts. Without ROI, pitching a new AI initiative can be a hard sell.…

It’s been growing for years. The rift just keeps getting bigger. There is plenty of blame to go around. Failed projects. Poor requirements. Scope Creep. Software product marketing overpromising. Order taking and lack of progress. It’s an interesting…

When you’re getting ready to pitch a new AI initiative, it can be difficult to get buy-in from the rest of your team. One way to make it easier to get the rest of your team on board is to make data science more approachable within your organization.…

As data scientists are increasingly sought-after (and costly), citizen data scientists are becoming a necessary addition to your team. As discussed in our last blog, a citizen data scientist is someone with a business background, who uses data…

After hearing about the new advances in machine learning in your industry, you might be excited to start exploring how implementing data-driven initiatives can help your company drive efficiencies. Then, you realize this means you need more data…

Checklist written for Rising Tides Analytics while at Accelity Marketing