As part of the Vitauthority site overhaul, many product pages were given content and design updates to help 
redefine how we speak to our customers. My job was to boil down the science and make it approachable.


Long-form, SEO-optimized content is certainly one of my favorites. I enjoy researching subjects and boiling down complex information into language that customers can not only understand, but connect and engage with.

I create new levels of trust in brands and products by writing for the human experience.


A packet advertising the new virtual school tours through Bethlehem Steel aimed at grades 4-6 where students can enjoy learning about local history. Designed, copyedited, and content layout by me.

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HBMS Virtual Bethlehem Steel Tours Packet