A snapshot of my experience as a copywriter & creative strategist since 2017. Includes details on past clients, big wins, reviews, and links to samples, plus a 12-min Loom walkthrough of my research & strategy processes, so you can see how I think.

A paid ads landing page for the Fortune 100 fintech, Global Payments. I led visual concept design, messaging strategy, and wrote the copy, then managed the creative pod to design and develop the page before we pushed the campaign live.

A paid ads landing page for the fintech, Ottimate. I led visual concept design, messaging strategy, and wrote the copy, then managed the creative pod to design and develop the page before we pushed the campaign live.

A paid ads landing page for the Fortune 100 fintech, Global Payments. I led visual concept design, messaging strategy, and wrote the copy, then managed the creative pod to design and develop the page before we pushed the campaign live.

A paid ads landing page for the fintech, Ottimate. I led visual concept design, messaging strategy, and wrote the copy, then managed the creative pod to design and develop the page before we pushed the campaign live.

Since 2023, I’ve led copy for this fintech bank across launches, funnels, and acquisition campaigns. During our partnership, Relay secured Series B and a spot on the Forbes Fintech 50. This page showcases the my creative visual concepts and copy.

Since 2023, I’ve led copy for this fintech bank, shaping the messaging and creative concepts across launches, funnels, and acquisition campaigns. During our partnership, Relay secured Series B funding and a spot on the Forbes Fintech 50.

While working for the fintech platform, Relay Fi, I helped them with a new campaign to attract accountants and bookkeepers to the platform.

When this fintech marketing agency was doing a rebrand, I led the positioning & messaging strategy, taking full accountability for the creative direction and execution of the new brand voice and all key landing pages on the website.

When this agency was doing a rebrand, I led the positioning & messaging strategy, taking full accountability for the creative direction and execution of the new brand voice and all key landing pages on the website.

I helped this early-stage cryptocurrency trading platform with a rebrand to target beginner investors. I produced 4x key website pages, including the homepage, with a new creative direction, voice, and conversion-driven approach.

Since 2023, I have worked with Relay Fi, leading brand voice, copy, and creative concepts across multiple product pages and event funnels. In 2024, Relay got Series B funding of $32M, and then was named on Forbes Fintech 50 list in 2025.

Since 2023, I have worked with Relay Fi, leading brand voice, copy, and creative concepts across multiple product pages and event funnels. In 2024, Relay got Series B funding of $32M, and then was named on Forbes Fintech 50 list in 2025.

I helped this early-stage cryptocurrency trading platform with a rebrand to target beginner investors. I produced 4x key website pages, including the homepage, with a new creative direction, voice, and conversion-driven approach.

I led copy for this US HR/PEO firm on 15+ landing pages in partnership with the NYC creative design agency, Huemor. We drove an 80% increase in inbound leads for Extensis HR to turn its website into “the #1 source of new business opportunities.”

As Head of Creative Strategy at the B2B agency, Revenu, I led copy and design guidance across Figma + Unbounce. This page is part of the rebrand for a fintech client, Ledge.

I helped this early-stage cryptocurrency trading platform fix its leaky funnel to boost conversion rates by 17% in 2 months. I produced 4x key website pages, including the homepage, with a new creative direction, voice, and conversion-driven approach