Brian Casey

There seems to be a fair degree of evidence to suggest that costs associated with Meta ads have been on the increase.

In our recent webinar, Futureproofing Analytics for the Cookieless World, we took a look at the impact that Google’s decision to effectively push back their changes to Chrome - and the removal of third-party cookies - for another 12 months will have

Google made an announcement very recently about their decision to push back their changes to Chrome and the removal of third-party cookies for another 12 months.

The current environment for marketers is challenging for marketers - from the lingering effects of the recent pandemic to the current cost of living crisis. Add in the impact that both of these are also having on the cost of Paid Media, the advent

Performance and brand marketing are often understood as two distinct disciplines that focus upon short-term ROI and long-term gains respectively.

Performance and brand marketing are often understood as two distinct disciplines that focus upon short-term ROI and long-term gains respectively.

In theory, assessing the true impact of your marketing, by establishing the true level of marketing incrementality associated with specific activities, should be the number one priority for all marketers.

Customer journeys are becoming increasingly complex. So, how can you ensure you're tracking them effectively? Find out in our blog.

What challenges are performance marketers are likely to face in the second half of 2022? Read our blog to find out.

In our recent webinar – How to win in the current retail climate: exploring digital strategies for success – Andy Mulcahy, Strategy and Insight Director at IMRG, joined our own Chris Liversidge, CEO at QueryClick, to discuss the state of online

LinkedIn's acquisition of Oribi has left some searching for an independent alternative. How does Corvidae compare? Find out in our blog.

When we came across a fascinating piece of research on how Amazon is using voice data from its Amazon Echo product to target advertising - within its platform and across the wider web - it set us thinking about some of the trust and privacy related

There is little doubt that the recent announcement by Google, that it is introducing what are ultimately clearer cookie choices for web users in the EU, are as a result of a number of factors. Which range from the concerns of regulators and privacy

On the face of it, recent stats on rocketing ad spend, released by the IAB in their full year report into Advertising Revenue last month make for impressive reading.