Prebid.org: The Braintrust of Open-Source Advertising Solutions From the identity disruption to the CTV explosion to the ongoing shifts in mobile privacy, rev ops teams have so much chaos to navigate. But behind the scenes, Prebid brings a level of balance to that chaos. And in a recent AdMonsters Revenue… Dec 10 21December 10, 2021Article at admonsters.com
Selling the Value: What Publishers Should Be Telling the Buy Side About First-Party Data Publishers are growing optimistic about the journey down a cookie-less path, but not everyone shares that enthusiasm. Many industry experts cite a gap in education about the value of first-party (1P) data as one reason for advertisers’ reluctance to… Sep 29 21September 29, 2021Article at admonsters.com
Yesterday’s Malware Solutions Won’t Solve Tomorrow’s Problems In Steven Spielberg’s 2009 sci-fi hit, Minority Report, police employ the psychic abilities of clairvoyant “Precogs” to stop crime before it happens. And while the predictive law enforcement program nearly eliminates premeditated crime, it struggles… Aug 23 21August 23, 2021Article at admonsters.com
If the Shoe Fits: Complex Networks Runs With a Different Revenue Model “We haven’t always been a big fan of programmatic or arbitrage-oriented stuff,” says Rich Antoniello, Founder and CEO of digital media company Complex Networks, “But if you want to buy the unparalleled, targeted strength of our audience, you have to… Nov 25 20November 25, 2020Article at admonsters.com
Esports: Changing the Name of the Advertising Game The concept of gaming as a competitive sport has been around for nearly a quarter of a century, but the industry as a legitimate opportunity for professional gamers, content creators and advertisers is still just scratching the surface of its… Apr 07 20April 07, 2020Article at admonsters.com
SuperAwesome’s Jamie Gutfreund on Connecting the Dots Between Data and Marketing in a Privacy-centric Era “I have been pretty lucky (or maybe just insanely curious), because I’ve always been able to find the next iteration of how marketers are going to evolve,” says Jamie Gutfreund, Strategic Advisor for SuperAwesome, a technology company that’s powering… Feb 24 20February 24, 2020Article at admonsters.com
From Ad Ops to General Management: Altice COO Eric Harris On Building Dream Teams “I’d describe myself as a direct, relentless, analytical leader who cares for his people, builds great teams, and tries to have a sense of humor and make work an enjoyable place to be. A big part of my success has been due to making bets, taking… Feb 18 20February 18, 2020Article at admonsters.com
Best Lawyer in Privacy and Data Security Law: Jessica B. Lee Bridges the Legal Gap Between Media, Privacy and Community The Brooklyn Bridge has done more for Jessica B. Lee, Partner and Co-Chair of Privacy, Security & Data Innovations at Loeb & Loeb, than connect her to her work. It has connected her legal background, interest in media and passion for supporting her… Jan 27 20January 27, 2020Article at admonsters.com
WarnerMedia’s Amit Chaturvedi Embraces Rebirth, Renewal of His Career “We have more content and more ways to consume content than in the history of time–and it’s about to get more exciting. If you’re in this business, the moment of time we’re in right now will be written in the annals of history,” says Amit Chaturvedi,… Oct 23 19October 23, 2019Article at admonsters.com
Ad Tech’s Curveball Keeps Amanda Martin Swinging for the Fences Amanda Martin, VP of Enterprise Partnerships at Goodway Group, always knew she wanted some kind of future in advertising but it was the technology innovation that kept her there. “I tend to get bored easily, but the ad tech industry has always thrown… Oct 01 19October 01, 2019Article at admonsters.com
Derek Gatts Is Flexing Ad Product’s Creative Muscle at CNN “The shift from context to audience and, arguably, back to context has been a huge story arc that I have been a part of for the last ten-to-15 years,” said Derek Gatts, CNN’s new Advertising Product, Innovation, Technology & Operations Leader and… Aug 29 19August 29, 2019Article at admonsters.com
Jeremy Lockhorn: Advertising From i-Frontier to His Own Frontier “You can’t deny the impact of disruptive technologies in the advertising landscape,” says Jeremy Lockhorn, former Mobile Lead at Razorfish. “The Internet, the smart phone, social media, AR/VR/MR, artificial intelligence, and soon 5G. Each of these… Jul 29 19July 29, 2019Article at admonsters.com
How to Earn Your Audience’s Attention: Vox Media’s Ryan Pauley on Building a Brand That Matters “The average user scrolls through 300-feet worth of newsfeeds every day—that’s the height of the statue of liberty,” explains Ryan Pauley, CRO of Vox Media, citing one of his favorite statistics. “How do you build a relationship with consumers when… Jun 17 19June 17, 2019Article at admonsters.com
Hearts & Science’s Pagliuca: Programmatic Transforms With Data, Technology—and People “We all expected the time it took for full adoption of programmatic to be shorter. But why aren’t we there yet?” asks Megan Pagliuca, Chief Data Officer at Hearts & Science. Pagliuca, who’s been growing with the programmatic media buying business… Apr 09 19April 09, 2019Article at admonsters.com
Building Community, Trust, and Leadership, Blavity Inc. Breaks the Media Mold At a time when the media is going through tumultuous period, publishing powerhouse and entrepreneurial advisor, Morgan DeBaun, CEO & Founder Blavity Inc. is moving full steam ahead. Blavity Inc. is her venture-backed new media company, home to the… Mar 14 19March 14, 2019Article at admonsters.com
Dotdash Has Publishing Down to a Science Though her path to the publishing industry may seem unconventional, Dr. Deepna Devkar’s journey from academia to the corporate world has always been on a data-driven trajectory. During her keynote at the Miami Publisher Forum on Mar. 11,… Feb 20 19February 20, 2019Article at admonsters.com