Ashleigh Nails

Ashleigh Nails

Optimized Payments
Temenos
Backbase
Customer Success Stories
Freelance Copywriting
4 challenges to consider when targeting millennials and Gen Z

4 challenges to consider when targeting millennials and Gen Z

Now that more than half of the U.S. population consists of Millennials and members of Generation Z, financial institutions are focusing their efforts on how they can not only attract them, but also retain them as customers. Both of these generations…

Dec 25 22December 25, 2022

Article at backbase.com

Appealing to Gen Z in the platform era

Appealing to Gen Z in the platform era

It was only a generation or two ago that customers had a very close relationship with their banking manager. They enjoyed coming to the branch to catch up with employees while getting help with even the smallest problems, and considered the amount of…

Dec 22 22December 22, 2022

Article at backbase.com

3 steps to becoming an industry leader in the platform era

3 steps to becoming an industry leader in the platform era

The platform era is here to stay, and that means traditional banking will not survive. Making the shift from disconnected channels to banking that’s architected around your customers and members is the key to becoming and remaining an industry leader…

Dec 09 22December 09, 2022

Article at backbase.com

WSECU: Their Journey Towards Embracing Disruption and Digital Transformation

WSECU: Their Journey Towards Embracing Disruption and Digital Transformation

Financial institutions, specifically credit unions, have had to navigate disruption since the early 2010s. New competitors, new tech, new rules, and ever changing member demands have been disrupting the normalcy credit unions have become accustomed…

Nov 01 22November 01, 2022

Article at backbase.com

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