April Mullen

The truth about creating effective email content: six tips that really work

Five tips for creating effective email content today

April Mullen (Women of Email & SparkPost, a MessageBird company): “Email marketers spend so much time on execution but not nearly enough time on strategy”

How The Increase In Consumer Privacy Is Causing A Shift In Investment

Email marketing trends in 2022: examining design, privacy and process

What marketers need to know about 2022’s key privacy changes

Now is the time for first-party-data to shine

April Mullen, Director of Brand & Content, SparkPost: Rising Consumer Privacy Is Causing Businesses to Invest in Themselves

We Want to Hear from You: SparkPost’s 2021 Global Email Marketing Practitioners Survey!

Impact of iOS 15 Update On Open Tracking

Communicating Your Way To A Better 2021 (And Beyond)

April Mullen, director of brand and content marketing at SparkPost, is an award-winning digital marketing leader and adjunct professor. Most of us are delighted that 2020 is behind us, but many of us are also trying to figure out how to apply th

4 tips for making the most of your holiday email marketing strategy

AMP for Email: The 411 with April Mullen and Jen Capstraw

MarTech Live replay: Why email is key to multichannel strategy

Tips For Effective Company Messaging And Communications During A Crisis

ActionIQ and SparkPost Join Forces to Deliver An Integrated Solution to Activate Insights for Data-Driven Digital Customer Experiences

Transforming Messages To Deliver Customer Value

Customer service is quickly taking center stage as COVID-19 and the resulting economic impacts affect operations across a variety of industries. Customers are clamoring for sold-out supplies, wondering when they’ll receive their orders and growi

Marketing during a crisis and a recession

Interview with Director of Strategic Insights, Sparkpost – April Mullen

Validity Acquires 250ok, What Does This Mean for You?