Examples of personas I developed after doing research, interviewing customers, prospects, sales reps, CSMs and using tools like SparkToro. This dramatically helped our newer sales reps to better understand our complex customer base.

Aligned audience feedback with company goals to find out where we needed to go with our messaging and it worked! This was a project I ran with from beginning to end that had a profound impact on my company.

When it comes to creating emails, practice makes perfect. But that’s easier said than done, and sometimes it’s hard to decipher the myths from the facts. That is why I am always listening to experts like Ann Handley to help uncover the truths, a

Email is a perennially effective marketing channel, but to maintain that you need to stay on top of best practice. Here are five things you should be doing now. When it comes to creating emails I am a great believer in two maxims. Firstly, that…

April Mullen describes herself as an email geek with experience on both brand and agency sides. In 2016 she co-founded Women of Email, a professional network with 6,000 members aimed at promoting leadership among women within the email marketing

By April Mullen, Director of Brand and Content Marketing at SparkPost Personalisation has been at the top of email trends for years, and 2022 will be no different. We all want to connect to our audiences on an individual level, delivering an…

Email is the channel that continues to deliver, with CRM teams proving its worth over the course of the pandemic. And though email now feels like a faithful friend to marketers, that doesn’t mean email marketing stands still. Keeping abreast of

In many ways, 2021 was a good year for marketers. The bounceback for the global economy after the dip of 2020 led to an expansion in marketing activities. This has been confirmed by a new report from SparkPost, which has discovered that 71% of…

April Mullen, Director of Brand and Content Marketing at SparkPost, discusses the ongoing concerns and challenges for marketers when it comes to data privacy. Many might argue that 2021 was a good year for marketers. The bounce back for the glob

CEO.digital chatted with April Mullen of SparkPost about the changing landscape of privacy that businesses must be aware of as they plan for the rest of 2022 and beyond. And we learn why reports of the decline of email marketing are greatly…

Every year, we take on an exciting project of creating a state of the email industry report comprised of a lot of data. (You can still catch the current version here.) Much of that data comes from SparkPost’s permissioned panel and off the massive…

Nov. 18, 2021 Update: SparkPost recently added a field to both Signals Webhooks and the Events API to indicate when an open has been pre-fetched. These opens will still be included since they can be a valuable signal that an email address is valid.…

30-second summary: Tips for ways brands can keep audiences engaged this holiday season and transacting include: Keeping messaging personal(ized) Making content interactive Having a “Spam Plan” Reflecting on last year As you know, the holiday sho

April: "Welcome to AMP for Email: The 411", everything you've been dying to know. I am April Mullen and the director of strategic insights at Sparkpost, and I'm one of the co-founders of Women of Email. Jen: I'm Jen Capstraw, president and co-fo

MarTech Today Editorial Director Kim Davis spoke with Michael Barber, Founder of Barber & Hewitt, and April Mullen, Director of Brand and Content Marketing at Sparkpost and co-founder of women in Email, about email marketing, from the technology

The last few months have signaled a turning point in digital marketing. Organizations across all industries have had to reconcile market changes, budget restrictions and mounting pressure to identify and engage with customers. They are tasked wi

We’re excited to announce today that SparkPost has partnered with ActionIQ, leading Customer Data Platform (CDP) provider, to offer an integrated solution that gives organizations more robust capabilities with their customer and email data, helping…

With the global spread of COVID-19 we’re now in a recession and no one really knows how long this will last. We’re no doubt experiencing some uncertain and even fearful times that have left many marketers scrambling to adjust to a new normal tha