Anna Bailey

13K likes, 18 comments - nikefootball on July 16, 2023: “Victory is a sold-out stadium with faces painted green and gold. An unforgettable send-off. Everything we do today is all for tomorrow. 🙌#NikeFootball #Matildas

02/10/2023 “What is it and why should I care?” Two questions everyone asks when a brand tries to sell them something. Answering them convincingly is a daunting challenge. With so many brands touting similar-sounding offerings it’s getting harder and…

14/08/2023 Boarding a plane. Tasting wine. Writing for your brand. For each there’s a golden rule you must obey: one at a time, folks! I don’t think we need to explain why stampeding passengers or mixed mouthfuls of rosés and reds are bad ideas. But…

13/03/2023 It could make the world a better place. It could make people’s lives easier. It could genuinely have a positive impact on society. You know your product’s potential. But it doesn’t matter whether it helps someone kill time on their commute…

05/12/2022 Brand storytelling is nothing new. The likes of Apple, Ikea and AirBnB have been doing it for donkey’s years. That is, telling stories to express their values and engage customers who share those values. In fact, it’s such a well worn…

It’s Never Been Cooler to Go Dutch Geoff Coyle, TBWA\NEBOKO’s international managing director, and resident Kiwi offers his take on attracting the best talent to Amsterdam 'Battle for talent'. Absolutely, we’ve all seen that headline, or versions of…

Trust creative-bred agencies to lead the way, urges TBWA/NEBOKO CEO Rik Ledder Everything changed. The way we shop. The way we interact with brands. What we expect – no – demand from brands. It’s all been upended. Digital already changed the way our…

This International Women’s Day, Field Grey celebrates five inspirational women redefining the future of hospitality – some of whom we’ve had the privilege of working with. From breaking barriers to building communities, their journeys are fuelled by

Uniform design isn’t just about aesthetics. A successful uniform must align with a company’s brand identity while also being fit for purpose, durable and enjoyable to wear. Yet, all too often, the craftsmanship behind brand apparel is overlooked,

At Field Grey, we know that colour is integral to brand identity. Our Readywear collection offers adaptable palettes, giving brands the flexibility to create their own bespoke collections. Readywear blends traditional workwear elements with

With 2025 underway, we’re gearing up for three exciting uniform launches. Here’s a glimpse of what’s coming… The Sloane Club First opened in 1922 as a sanctuary for ex-servicewomen, The Sloane Club is once again reinventing what a members club can

As 2024 draws to a close and the Field Grey team gears up for the year ahead, we bask in the glow of 12 months filled with creativity, collaboration and craftsmanship. From embarking on collections for historic venues to expanding our Readywear line

With a background in fashion and a passion for ceramics, James Pegg has built a career that bridges textiles, colour and craftsmanship. After studying at Central Saint Martins, he moved into teaching, guiding the next generation of designers while

Lucy Hope is on a mission to transform health through textiles. Inspired by her father’s groundbreaking work in antiviral face mask technology at the family business Virustatic, where she’s now at the helm, Lucy founded The Daughters of Mars to