With President Biden’s recent executive order on #equity, paired with the #cx order from 2021, it’s clear that service delivery experiences for government are about so much more than consumer preference. Better experiences drive trust and accessibility for underserved communities.
Creating awareness of available services through tailored, relevant information is an often forgotten step to improve service delivery. Adjusting how and what is communicated to vulnerable populations, rather than relying on broad, general messaging, ensures crucial services reach those who need them most.
And the resulting #data from this approach shows who has been effectively reached and where to close the gaps.
Read more in my story in FCW:
Creating awareness of available services through tailored, relevant information is an often forgotten step to improve service delivery. Adjusting how and what is communicated to vulnerable populations, rather than relying on broad, general messaging, ensures crucial services reach those who need them most.
And the resulting #data from this approach shows who has been effectively reached and where to close the gaps.
Read more in my story in FCW: