"Clarity over clever."
It's great if you can do both (and in an avenue like social media, cleverness can sometimes help your message spread) BUT when it comes to critical information, being clear, concise and easy to understand is so much more important. (When you're recruiting camp counselors - have fun! When you're telling people to evacuate - be direct.)
Some other interesting takeaways if you're trying to drive a specific action among residents/constituent:
🏛 An authoritative/formal tone works better than a casual one or colorful graphics
✅ Keep messages short and to the point (break up large blocks of text and use bullet points)
💌 Address communications to specific individuals instead of using generic introductions such as “Dear Resident"
Read more in this GCN article: https://lnkd.in/g32e5G6q
#digitalcommunications #govtech #comms #effectivecommunications
It's great if you can do both (and in an avenue like social media, cleverness can sometimes help your message spread) BUT when it comes to critical information, being clear, concise and easy to understand is so much more important. (When you're recruiting camp counselors - have fun! When you're telling people to evacuate - be direct.)
Some other interesting takeaways if you're trying to drive a specific action among residents/constituent:
🏛 An authoritative/formal tone works better than a casual one or colorful graphics
✅ Keep messages short and to the point (break up large blocks of text and use bullet points)
💌 Address communications to specific individuals instead of using generic introductions such as “Dear Resident"
Read more in this GCN article: https://lnkd.in/g32e5G6q
#digitalcommunications #govtech #comms #effectivecommunications