I led the launch of Tanbark, a sustainable packaging startup—securing Gov. Janet Mills, writing the keynote, and driving press that led to TV, print, radio, and podcast coverage. Sample materials included.

I concepted and wrote Redbird’s Community Impact Report—blending narrative, strategy, and emotion to spotlight client stories and values. This piece helped build credibility, attract partners, and strengthen community ties.

At TD Bank, I developed content and strategy to boost retention, loyalty, and growth. I led customer and fraud newsletters reaching 5M+, helped drive a #1 J.D. Power ranking, and supported TD Premier’s launch to engage Mass Affluent customers.

I led brand discovery, story mining, and strategic messaging for Murray Plumb & Murray, resulting in a bold new brand platform and communications plan that positioned the firm as a client-first, unorthodox legal partner with a passion for impact.

I led interviews, developed messaging, and wrote a brochure introducing Scarborough Family Chiropractic’s whole-person, preventive care approach—part of a broader brand effort to invite patients into a warm, wellness-centered practice.

I led a two-day Brand Discovery workshop and partner interviews for IPI, resulting in a brand report, story bank, and year-long thought leadership strategy using media, content, and partner-driven marketing to build connection and credibility.

I jumped in to lead a last-minute media push for The Telling Room’s Show & Tell event—curating stories, teeing up interviews, and making it effortless for journalists to share the magic behind this one-of-a-kind celebration.

I led a targeted media effort for Jamie Hogan’s Skywatcher launch, surfacing timely themes, crafting press materials, and securing coverage in the Boston Globe, Portland Press Herald, and local TV—all designed to spotlight the magic of the night sky.

I collaborated on the development and writing of this distinctive, beautifully designed media kit created to complement Jessica Esch’s Fill in the Blanks virtual artist talk.

I led interviews, shaped the concept, and wrote copy for TEAM Santa Rosa’s business recruitment piece—designed to highlight the region’s advantages and attract companies to Santa Rosa County through compelling storytelling and strategic messaging.