Use 2026 holiday shopping benchmarks to plan BFCM messaging, guide shoppers from discovery to delivery, and build stronger post-purchase engagement.

Well-coordinated messaging programs are more likely to drive YoY gains. Learn how to align email, SMS, push, and RCS into one high-performing strategy.

87% of hesitant shoppers don’t need a discount to move forward. Learn how to meet shoppers where they are and align your email, SMS, and push program for Q2.

Most brands fail to recognize their own subscribers. Learn how identity resolution unlocks more triggered journeys, better personalization, and up to 95% more email revenue.

Discover the 2026 personalization trends driving engagement, loyalty, and sales, based on a survey of 1,050 shoppers across the US, UK, and Australia.

In our January 2026 Consumer Pulse, new consumer data reveals how value, AI-assisted shopping, and personalization are shaping purchase decisions.

We surveyed 600 US consumers about their BFCM shopping plans. Learn how you can fine-tune your strategy in these final weeks.

Compare the top email marketing platforms for 2026. Explore AI-driven personalization, automation, and cross-channel features to find the right solution for your brand.

Learn how to use AI to translate shopper insights into meaningful BFCM experiences that stand out and help you reach your goals

With awareness and presence, craft and compose BFCM messages that resonate authentically with your audience, honoring both your growth and their needs. This final phase brings your thoughtful preparation into harmonious expression.

In the August Attentive Consumer Pulse, you'll learn why brands that build relationships with shoppers now will have more advantages during Black Friday/Cyber Monday.

Find the right balance for your messaging frequency—one that feels natural for both you and your subscribers during the busy season. Get ​​you the clarity you need to stay connected with your audience and keep engagement high and unsubscribes low.

Get clarity around the best time to send your campaigns, and adopt a proven timeline that compliments how shoppers actually behave. Spread your efforts across the season to take the pressure off and find the best rhythm for you and your customers.

As you reach this meaningful midpoint, gather the BFCM wisdom you've cultivated and align it with your messaging choices. Through mindful preparation, you'll create customer experiences that connect while preserving the space to remain centered

Learn how to segment your audience based on their behaviors and preferences, and ​​discover simple segmentation strategies that make your communications feel like they were written just for them.

In our BFCM message sending guide you’ll learn when you should start sending messages, frequency best practices, and more.

We surveyed 3,300 consumers to uncover what drives them to buy across four key categories and how you can match your marketing to the moment.

We're sharing the first-ever comprehensive analysis of what SMS content actually works today, giving you highly actionable insights you can apply to your program.

Our 90-day guide to BFCM success will help you align your email and SMS channels, embrace AI tools, and grow your audience with intention.