Over the last ten years, I've worked at fast-paced agencies, leading all copy and content writing. I'm a versatile writer with extensive experience writing long-form content for websites, blogs, and case studies, and short-form content for ad campaigns, social captions, and print assets. I own the entire content process from ideation and research to writing, editing, posting, and analyzing.

Some key project results:

Developed the website strategy and content for El Paso Giving Day, supporting $8M in donations over the last five years.
Increased visitor engagement by 60% through a comprehensive content strategy overhaul for the El Paso County Elections Department.
Crafted compelling ad copy for Breathe Easy Early, a medical recruitment campaign that collected 4,000 qualified leads across 11 cities.
Optimized email marketing campaigns for Kickpin Sneakers, resulting in a 200% increase in open rates.
Leveraged A/B testing for the monthly Hello Amigo newsletter to achieve an average open rate of 37%, better than the industry average.

As client needs, agency needs, and digital tools have evolved, I've worn many hats to deliver measurable results and ensure smooth operations. In addition to leading content and copy, I've managed inbound sales and pitch meetings, coordinated the agency marketing calendar, and handled project kickoffs and client communication. I'm a proactive communicator, empathetic teammate, and confident leader.

Review my resume here.

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