Current Roles
SEO Content Writer & Editor | Get Healthy U (March 2023 – Present)
- Ghostwrites new blogs and MSN slideshows covering women’s health topics, including fitness, workout tips, nutrition, and mental health.
- Updates website content to help boost SEO and SERP rankings by optimizing keyword usage and improving formatting, H2s/H3s, meta titles/descriptions, grammar, readability, and brand voice.
Recurring Contributor | Dotdash Meredith (March 2021 – Present)
- Writes relatable and informative pregnancy and parenting articles for Parents.com that adhere to AP Style and SEO guidelines.
- Each article requires extensive research and interviews with medical professionals and other field experts.
Previous Contract & Part-time Roles
Writer, Huckleberry Labs | 2023 - 2024
- Contributed UX writing, including insights and tips for Huckleberry, a baby-tracking app.
- Wrote SEO-optimized, informative blogs on child growth, nutrition, and development for the Huckleberry website that required research and interviews with relevant experts.
Shopping Writer | BuzzFeed | 2023
- Contributed to BuzzFeed's freelance shopping team, writing parenting and lifestyle product round-ups for featured brand partners.
- Independently researched the products, wrote catchy, informative descriptions, found appropriate photos, included relevant reviews, and created each optimized product link using Trackonomics.
Contributing Writer | Fortune Well | 2023
- Wrote thoroughly researched health and wellness articles for Fortune's Well vertical.
- Interviewed medical experts, optimized each piece for SEO, found credible external sources, and stayed on brand with Fortune's overall style and tone of voice.
Quality Team Editor | Dotdash Meredith | 2022 - 2023
- Edited and updated articles for Verywell Family.
- Tasks included rewrites, optimizing for SEO, adding credible sources, expanding on content, and improving grammar, flow, tone, and formatting.
Copywriter | Chelsea & Rachel Co. | 2022
- Produced a variety of client copy for Chelsea & Rachel Co., a well-established agency that offers total e-commerce solutions for direct-to-consumer (DTC) clients.
- Projects included writing client website copy (headlines, product descriptions, brand stories, home page content. etc.), SEO (keyword research, meta title/description optimization), internal case studies, email blasts, and social media content.
Social Media Manager | Essex Indoor Golf Center | 2020 - 2022
- Designed, wrote, and scheduled social media content for EIGC's Facebook, Instagram, and Twitter.
- Tracked KPIs to determine content strategy and creative direction, and created flyers and other print materials as needed.
Copywriter | Relish | 2021 - 2022
- Wrote new content for the Relish Relationship Coaching app, including research-based, interactive lessons and quizzes.
- Contributed long-form, SEO-optimized relationship blogs (ghostwritten) for the Relish website.
- Worked closely with the Head of Content to determine ways to improve UX/UI and app engagement.
- Edited previously published content for grammar, spelling, and overall flow/format.
SEO Blogger | The HOTH | 2020 - 2021
- Wrote well-researched, SEO-optimized blog articles for various HOTH clients under tight deadlines (500-2,000 words).
- Was promoted to the "All-Star" team within two weeks of being hired, which allowed the ability to bypass QC, edit my own work, and send it directly to clients.
News Writer |Valnet, Inc. | 2020
- Researched and wrote timely, SEO-optimized news articles and mini-features for Moms.com.
- Each article included reliable sources, images, and inline/external links.
Other Experience
Full-Time Mom | 2017 - 2020
- Stayed home to raise two young daughters.
Marketing Associate, Boyd Homes | 2015 - 2017
- Designed and wrote copy for marketing and sales material (print & digital), including flyers, brochures, banners, social media, and email campaigns.
- Built and maintained new websites for two multifamily housing communities.
Contact
I am always open to freelance or part-time opportunities! Please reach out via the email below: