#TwitterSmarter Chat Recap: 2-18-16
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Welcome! Our guest today is @AdeldMeyer. Topic: Amplify & Unleash Your Personal Brand Using Twitter. #TwitterSmarter pic.twitter.com/mmUcJhA5Xx
A1: As a #personalbrand your brand is YOU! You are a walking billboard. #TwitterSmarter
A1: Your brand is not necessarily what you say it is anymore, but what others say it is. #TwitterSmarter
A1: Personal branding today is no longer an option. The competition is fierce out there – Leave your mark! #TwitterSmarter
A1: You want to be the 'Go To' person in your field so that word of mouth serves you in a positive way #TwitterSmarter
The key to branding is that you want to focus on being helpful. The go to person! #TwitterSmarter
A1 Toughie! Mainly it's ME But I also like to think I embody the brands I work for. #twittersmarter
A1: Your brand is every part of you. Not just biz. It's YOU the person. #TwitterSmarter https://t.co/688Wj5wyWa
A1
My brand = ME
@MadalynSklar A1: My brand is who I am and how I present myself to others online and offline. #TwitterSmarter
A1: I am my brand! What I do, what I say, and how I present myself to the world #TwitterSmarter
A1 The people see you as + what you want to show them = #PersonalBrand #TwitterSmarter https://t.co/JHwAeHByLI
A1 My brand is my workstyle https://t.co/cOpr8FeTSa #twittersmarter
A1) I think I pretty aptly describe my personal brand in my bio…highly recommend everyone do the same #TwitterSmarter
A1 @MadalynSklar my company is @BooleEditions and I'm working a new startup https://t.co/tJMIYAmzVb (working progress) #TwitterSmarter
A1) Not sure about right Twitter answer. From an SEO perspective, Google looks for what others say about what you stand for #twittersmarter
A1 my authentic actions & engagement are my brand. It is the real, honest, raw & transparent, people will follow or not #TwitterSmarter
A1: As a business owner, I align my personal brand with my company's #brand…becoming its biggest advocate! #twittersmarter
A1. The great philosopher Popeye said "I am what I am." Think that describes brand well. #twittersmarter pic.twitter.com/wB94GLnISz
A1: My brand is very personal. So it's mainly me and what I can offer. #TwitterSmarter
A1: My brand begins with my personal creation and evolves with my interactions with customers and supporters #TwitterSmarter
A1 You, your values, your name, your intangibles #TwitterSmarter https://t.co/3LlD6Vcyzq
— Carlos Kan – 簡卡路 (@ckan) February 18, 2016
A1 #TwitterSmarter my brand is approaching Autism as Awesomism & working to find solutions for issues.such as travel, bullying, education…
@MadalynSklar A1 – Connect with your audience; they just want someone to relate to & open the door for conversation. #TwitterSmarter
— courtney (@courtney_Z28) February 18, 2016
Q2: What are some basics I can do to grab attention for my brand on my Twitter profile? #TwitterSmarter pic.twitter.com/z74vqcr4M4
A2: You have 3 seconds to make that 1st impression. It starts with your bio, profile picture and banner. #TwitterSmarter
A2: People on Twitter scroll down your profile when they find it, make sure it is a great experience. Delight them! #TwitterSmarter
A2: Craft a fabulous Tweet and Pin it to your Twitter profile for visitors to see first. Use this prime spot wisely! #TwitterSmarter
A2: Make sure you stick to Twitter basic etiquette. If you are not sure, find a mentor on Twitter and study what they do #TwitterSmarter
People do business with people, so it is very important to use Social Media to build relationships #TwitterSmarter
Here is a post I did with some personal branding tips > https://t.co/ZyxQCiss4R #TwitterSmarter
To be a kick ass personal brand you will have to put in the hard work and long hours. #TwitterSmarter pic.twitter.com/LK0dxPtzyM
A2) Include what you do, what you tweet about and a couple personal nuggets about yourself #TwitterSmarter
A2: You need an attention grabbing profile. Go look at @AdeldMeyer's. It's perfect! #TwitterSmarter https://t.co/pwKMwX1fyy
A2 – fill out your profile, use a high quality pic, add something fun & funky, be relevant to who you are, links must work #TwitterSmarter
A2: Use the Pin tweet feature. It's a great way to promote a tweet at the top of your profile. #TwitterSmarter https://t.co/pwKMwX1fyy
@MadalynSklar A2: Cultivate engagement right off the bat. You never have a 2nd chance at a 1st impression #TwitterSmarter
A2 Quickly and succinctly communicate three things: who you are, what you do, and why people should care. #twittersmarter
A2.
LISTEN.
A2: Make it instantly clear what your brand is with concise copy. Add imagery supporting the brand identity. Be consistent! #twittersmarter
A2. 1 to a few things that U do & love. Put that on twitter bio in brief + Something interesting about you #TwitterSmarter #personalbranding
A2: To grab attention on your Twitter profile, it's key to have a mix of content AND conversation. It's a social network. #TwitterSmarter
A2:Engage & interact. Listen. Don't try to sell everyone. Communicate and have meaningful convos. Use relevant hashtags. #twittersmarter
A2 :Website link & be specific in bio. Cover image and Pinned tweet. Appreciate & Engage daily not once in blue moon. #TwitterSmarter
Q3: Why should people care? How do I get them to listen to me? #TwitterSmarter pic.twitter.com/0mddqDXFdy
A3: People on Twitter love connecting with others. If you have a good message, they will care. #TwitterSmarter
A3: People listen when you have something that either Entertains, Educate or Inform them in a way. #TwitterSmarter
A3: Pick a voice and message for your brand and stick to it. Consistency is Key. #TwitterSmarter
Some social media tips to help you with your activities > https://t.co/ypy4ANhC1l #TwitterSmarter
Great content resources to look for 'things to say' on Twitter by @Twelveskip #TwitterSmarter pic.twitter.com/rri8Y3wYot
A3: Add a personal touch to your messaging. Have a good balance of your own content and content of reliable sources #TwitterSmarter
A3.
a3 – By Listening to them 1st… then by engaging their needs #TwitterSmarter
A3 – actively listen & engage in relevant meaningful conversations w/ followers. Find your true passion & stay in that area #TwitterSmarter
A3 If you operate from a place of help & being there for people, you become a source of trust and that builds relationships #twittersmarter
A3) Use Twitter Analytics to discover some common interest you may not have known your following shares #TwitterSmarter
A3: When you find your target audience, they will care most about the value you provide. Give them what they need + more! #twittersmarter
A3: Be a resource. Share value. Help people without asking for anything in return. #TwitterSmarter https://t.co/dLav5sPbHO
A3 Address what your audience's needs/wants to know! (Remember, you listened) #TwitterSmart #twittersmarter
A3. Listen to target aud: solve their problems, or create opportunities for them #TwitterSmarter #personalbranding https://t.co/d2KQvfMHmF
A3: Three ways… engage, engage, engage. #twittersmarter https://t.co/hZjxHr8IoD
a3:People listen because I can enhance their ideas or open their minds to another POV. The dialogue process helps us grow. #twittersmarter
Q4. I want to take it up a notch. In what ways can I amplify my brand? #TwitterSmarter pic.twitter.com/EJbBBczBH3
A4: The easiest way to get noticed is to be active by engaging with others. A good example is Twitter Chats. #TwitterSmarter
A4: Use the Twitter advanced search functionality to search up conversations, take part – Amplify yourself! #TwitterSmarter
With great content you can show your expertise on a topic – some tips for posting on social > https://t.co/s0rvOp3Whl #TwitterSmarter
You have to decide what it is exactly that you can do for Twitter or that Twitter can do for you! #TwitterSmarter Thx @garykarr :))
Aligning with relevant influencers for your brand is a top tip – thx Nisha!! #TwitterSmarter https://t.co/e5zllUnNUT
A4:Host a Blab, sponsor a tweetchat, engage more frequently in chats. If you want presence in the space, BE PRESENT. #TwitterSmarter
A4) Use lists, get to know ppl, tag followers in Tweets you know they'll get value from (cause you know them, remember :)) #TwitterSmarter
A4.
1.Twitter Chats
2. Hashtags
3. Live streaming
4. Other social networks
5. Blogs
6. Networking events
7. Webinars#TwitterSmarter
A4: Follow and genuinely engage with influencers. Chances are, if you provide them value, your message will be shared. #twittersmarter
A4: Become a regular on a variety of Twitter chats. It's a great way to amplify. #TwitterSmarter https://t.co/Lp4BqBzfR7
A4: 1) Be compelling (i.e. Tweet great stuff), 2) Follow a lot of relevant people, 3) Tweet a lot, 4) Engage a lot. #twittersmarter
A4. Mentors+proven method+work! 4 #smm: @MadalynSklar @AdeldMeyer 4 #personalbranding: @KarenKang #TwitterSmarter https://t.co/F6PrrmGDxN
A4) Get involved IRL. Go to conferences; meet who you "met" here. We always need human interaction. #TwitterSmarter https://t.co/phLnzeQjB7
A4. 1. Be compelling, 2. Be funny, 3. Be comforting, 4. Be congratulatory, 5. Be educational 6. Be useful 7. Be human #TwitterSmarter
Q5. How can a Twitter poll help my brand? #TwitterSmarter pic.twitter.com/iQUTMjwjcK
A5: Polls can show your expertise, interest and opinions about a topic. Attract the followers you want #TwitterSmarter
A5: Here is a great post about #TwitterPolls by @buffer > https://t.co/madc0HrwTm #TwitterSmarter
A5 Depends what you do with the info. Make sure you follow up with results #twittersmarter
A5) They're fun, but more importantly, if you ask the right questions, you get to know your buyer persona better! #TwitterSmarter
A5 We have used them in conjunction with an original piece of content on our blog. Great tie-in between social and content #twittersmarter
A5 You can run the poll on #Trending /niche related topic and can get more eyeballs & engagement #TwitterSmarter https://t.co/sUufowqOF4
A5: great way to get a QUICK pulse for what matters to active following (most engaged supporters of your brand). #twittersmarter
A5) A Twitter poll helps to define more my brand's unique edge & find out how to better fulfill my followers needs #twittersmarter
A5. Asking Q means you are listening. People love sharing opinions. Give them the opportunity! #TwitterSmarter https://t.co/opO1RJF8EW
A5. If worded thoughtfully, make followers feel they have a say in your biz (possibly provide u new avenues of exploration) #twittersmarter
A5 #TwitterSmarter I like the polls to gauge people's views. I did grassroots in politics & know you need to give what public wants
A5 a) Tip for polls. To gain maximum exposure, I found that pinning your Twitter poll will get you more responses #TwitterSmarter
A5. Polls are a fun way to engage, converse around it and the results can be a great blog post too #TwitterSmarter https://t.co/Tqgq5SWkgp
A5 All poll participants receive a notification when poll closes >> brand gets another mention #TwitterSmarter https://t.co/6fRVoJxfXw
Q6. I want to get started with Twitter advertising. How do I get started? #TwitterSmarter pic.twitter.com/X5dYgyrRAm
A6: Twitter advertising is not cheap, so do your research and have a plan ready before you start. #TwitterSmarter
A6: Advertising is easy now – You can ‘boost’ any tweet that passes the advertising requirements. #TwitterSmarter
A6: To ‘boost’ a tweet – click the analytics icon on your tweet, pick a budget and advertise. Easy as that! #TwitterSmarter
Love this opinion by @SethGodinBlog Go all in with your brand – It is worth it all the way! #TwitterSmarter pic.twitter.com/epbYsqihDD
A6: To choose specific targets like keywords, demographics and triggers go to advertising in your profile settings. #TwitterSmarter
A6: Use ads for a new E-book, blog post, newsletter sign up or even to encourage people to follow you with a creative tweet #TwitterSmarter
A6. Try A/B testing when starting out. Great way to learn about which content works better than others #twittersmarter
A6 Do prior research. There are a lot of articles about it out there to learn more before diving in #twittersmarter
A6) Just make absolutely sure you've defined your goals and know what success looks like before you start spending $ #TwitterSmarter
A6. A solid guide to understanding Twitter Advertising by @HubSpot https://t.co/Tt6PbzUIwl #TwitterSmarter
A6 First understand that there are three types of Twitter ads: promoted accounts, promoted hashtags, and promoted tweets #TwitterSmarter
A6 Assess 1st what are you trying to achieve. More followers? More eyes? Just get the word out? You need to pick your target #twittersmarter
A6.
By 1st understanding your brand & your target market!
Do your research & find out if it's the best option! #TwitterSmarter
A6: Before you push the boost button, clarify what goals you have for Twitter advertising. Goals help you measure results! #twittersmarter
A6: Educate yourself about Twitter ads before jumping in otherwise you'll waste money. #TwitterSmarter https://t.co/X6ZyUukefW
A7: Twitter cards are powerful because they stand out and have great CTA’s #TwitterSmarter
A7: Setting up Twitter cards for any website is a must and using them for your brand will be something that sets you apart #TwitterSmarter
A7: Things you can do with cards are: Sign up for an email list, Register at a website, Use a coupon & Visit a landing page #TwitterSmarter
A7: The other type of cards involve how your tweets are displayed when someone shares something from your website #TwitterSmarter
A7: Twitter cards are amazing! You can collect opt-in email address from your tweet. #TwitterSmarter https://t.co/inBD2gMXlO
A7 They are good for #leadGeneration #TwitterSmarter https://t.co/emtx0nO5lQ
A7: My presentation at #SMMW16 is How to Use Twitter Cards to Massive Grow Your Audience. #TwitterSmarter https://t.co/inBD2gMXlO
A7:Twitter cards offer your product/service/insight a nice look and presentation. Best of all, they are free! #TwitterSmarter
A7 Twitter Card features help you stand out from the crowd if implemented correctly #TwitterSmarter
A7. YES! 1. Visual boost engagem. apprx 30%! 2. Get your message/logo union to a T! #TwitterSmarter #personalbrand https://t.co/q7jPVJGh7X
A7: Yes! Twitter cards can help increase engagement and drive traffic, with a richer experience for users. #twittersmarter
A7: Twitter Cards help create more engagement, amplify your tweets, and generate more traffic to your website. #TwitterSmarter
A8: Research your sources well and then use tools to schedule in your updates. Not too much about 15 in 24hrs is good. #TwitterSmarter
People are lookingfor interaction and conversations – a face and a voice – don't automate too much! Those days are gone. #TwitterSmarter
Get out and play! Use tools beyond Twitter like live-streaming to show your personality even more. #TwitterSmarter pic.twitter.com/fwSToDRgC5
A8. Have a healthy balance between original content and content from other Twitter users. But make sure it is relevant #twittersmarter
A8 Find content that appeals to who you're sharing it with AND include the reason WHY you find it relevant to them #twittersmarter
A8 Focus on your #Niche related #Content. Share others content too. Have some variety#TwitterSmarter https://t.co/99dOrGNwDw
a8 – customer success stories, preferably written by them #TwitterSmarter
A8) Spend quality time reading content that adds value & aligns w/ your brand/industry messages before sharing it. #TwitterSmarter
Think about the VALUE it will bring your audience & if it aligns w/ your brand message! #TwitterSmarter pic.twitter.com/l3c837OYSi
A8: Continue to tap into great minds and if something really resonates with you share it with your friends. #twittersmarter
A8 Make sure you share content with images and videos as well. They drive higher engagement numbers than just text #twittersmarter
A8: I use content curation tools: @nuzzel and Juice by @paper_li. These are the BEST! #TwitterSmarter https://t.co/BIIbfHoCsG
A8. RT authority informative edutainment sources & #influencers that followers <3 w/ good frequency #TwitterSmarter https://t.co/jHKXCkpkJa
A8 Try and keep certain focuses. Don't deviate too much. You want people to know you as a personality on a specific topic #twittersmarter
A8: Find a focus for your content, both curated (80%) & original (20%). Post tweets consistently with relevant hashtags. #twittersmarter
@MadalynSklar A8: Target relevant hashtags and chats to get your content the audience it will resonate with! #TwitterSmarter
This has been an amazing #TwitterSmarter chat. One of the best ever. Thank you @AdeldMeyer for being a great guest.
WOW over 600 notifications to catch up on for #TwitterSmarter chat – Thanks so much everyone, you rock my world!!! #SocialMedia
I love @AdeldMeyer's Twitter poll. So much love for the #TwitterSmarter chat. Go here: https://t.co/QrP9kQUZxb pic.twitter.com/7O7BPFNApY
Okay #TwitterSmarter chat peeps. Take all the cool stuff you learned today and implement it. Just Do It! pic.twitter.com/Z3rD3VbGwZ
This is some of the best @twitter/#smm #personalbranding/#branding info out there! YES! Just Do It! #TwitterSmarter https://t.co/TrxjWNCrxp
Agreed @MadalynSklar JUST DO IT! #TwitterSmarter ? ? pic.twitter.com/cFUGlduV0L
I love personalised messages and video on Twitter. Great job! Thanks Lyn #TwitterSmarter https://t.co/oZ1ygSLqwf
We trended #6 today on Twitter!! Thank you #TwitterSmarter community. #YouRock!! pic.twitter.com/YWDQXQUlQu
?? @MadalynSklar Actually number 5 now! Woo ooo. #TwitterSmarter trending ? pic.twitter.com/LbcmYQHpO4
It was amazing Kristy! We were trending #6 worldwide during #TwitterSmarter chat. It's @AdeldMeyer's fault. LOL! https://t.co/PIT2a8RYEn
#TwitterSmarter chat stats via @oneQube: 1955 tweets from 213 profiles, 3.5 million reach, 44.2 million impressions. pic.twitter.com/m4tZzLGSmZ
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. And be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.