Marketing was busy but nothing compounded. I built a connected content system from scratch for two SaaS products: four pillars, a comedy video series, and a repurposing engine that turns one asset into many, all tied back to pipeline and ARR.

Marketing efforts were scattered across various channels and were not working cross-functionally. I built a unified system that delivered a single, distinct brand voice across social and web to drive brand awareness and fill the top of the funnel.

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Turned scattered marketing into one connected content system for two SaaS products, every piece mapped to the journey and tied back to ARR.