Ashley Hockney

🎥 Why We Rewrote a Landing Page with Strong Conversion Rates and Increased CTR 60%

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: We’re now ready to… write copy. If you think I’m being extreme, just wait until you read the rest of this post.…

I rewrote the homepage hero and first section for a quick refresh on key conversion copy.

If you’re working in tech, you’ve likely heard the phrase or been a part of a company adopting product-led growth. And with good reason. Who doesn’t want their engineering sprints also to grow revenue? It’s strategically satisfying. At the same time,…

We are aggregating a list of the top tools you should be using if you’re a course creator or simply creating, publishing or working online. So yeah, basically everyone… 1. Grammarly When Grammarly’s homepage boasted that their web extension finds “10…

Growth is inherent to start-ups. Nothing starts, and there’s no company unless people are signing up and on track to pay you. But when and how do you start hiring for “growth,” and what does that mean in a post growth hacking, post-SVB world? We…

I’ll do it tomorrow. I’m a little busy right now. Not the priority. After this project dies down. Excuses. All excuses. It’s a common human flaw that while we want long term goals, we have a very hard time sitting down to actually accomplish them in…

Writing great email content that subscribers look forward to opening each time is even harder. People delete millions of emails every day without opening or reading them. However, every successful entrepreneur will tell you that email is the backbone…

You know email and you know online courses. But do you know email courses? The concept seems simple enough—a shorter version of your course that is delivered via email—but the impact of an email course when done correctly is far greater than you may…

Many online courses are built on a foundation of slideshow videos with voiceovers because they’re quick to create, easy to follow, and when done correctly, quite beautiful. We’re a big proponent of slide videos here at Teachable, so we wanted to…

The world of publishing is changing. It’s no surprise then that we find the earliest adopters, the social innovators, and the smartest entrepreneurs at the forefront. Cue Pat Flynn. Many of you know Pat from Smart Passive Income—his business that…

Pinterest is often overlooked as a social media platform for business marketing. Between Instagram, Twitter, and Facebook, many small business owners see Pinterest as an afterthought. But it’s more than just crafting and mood boards. We’ll show you…

Whether you think you know exactly what you’re doing, or have absolutely no idea where to start, we’re sharing our tried-and-true process for your course. We’ll make it incredibly easy to structure, outline, and create an online course. And, we’ll…

Slack is “a messaging app for teams.” It’s also the fastest growing business app ever (Fast Company). And we use it right here at Teachable. But at its core, Slack is a chat platform to connects teams, promote file sharing, and make info easily…